Job Title: Brand Manager, AfroMobile
Organisation: Next Media
Duty Station: Kampala, Uganda
About Organisation:
Next Media is the leading multimedia company in Uganda aspiring to become the most relevant media in Africa. Next Media has evolved from one television station to three television stations, web products, an online news portal, a radio station, and a media production agency.
About AfroMobile:
Afro Mobile is a streaming platform in Uganda, offering a diverse range of content, including Live TV, Podcasts, music, movies and more. Our mission is to provide users with convenient access to entertainment and information across various genres.
Job Summary: We’re seeking an experienced and innovative Brand Manager to lead the development and implementation of marketing strategies for AfroMobile, Uganda’s premier streaming platform. The ideal candidate will have a strong background in brand management, marketing, and digital media, with a passion for entertainment and technology.
Key Duties and Responsibilities:
- Brand Strategy: Develop and implement comprehensive brand strategies to position Afro Mobile as the leading streaming platform in Uganda.
- Brand Identity: Manage and maintain the AfroMobile brand identity, including the logo, visual elements, tone of voice, and overall brand aesthetic.
- Marketing Campaigns: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email and traditional media.
- Content Marketing: Collaborate with the content team to develop and promote engaging content that resonates with Afro Mobile’s target audience.
- Competitor Analysis: Conduct market research and competitor analysis to stay informed about industry trends and competitor activity.
- Budgeting and Resource Management: Manage budgets, resources, and workflows to ensure efficient and effective brand management.
- Stakeholder Management: Build and maintain strong relationships with key stakeholders, including content providers, partners, and influencers.
- Brand Performance Analysis: Analyze brand performance using data and analytics tools, and adjust brand strategies accordingly.
Qualifications, Skills and Experience:
- A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- At least 3 years of experience in brand management, marketing, or a related field
- Brand Management Skills: Proven brand management skills, including brand strategy development, brand identity management, and marketing campaign execution.
- Digital Media Knowledge: Strong understanding of digital media platforms, including social media, email, and streaming services.
- Creative Thinking: Ability to think creatively and develop innovative brand strategies.
- Collaborative Mindset: Ability to work collaboratively with cross-functional teams, including marketing, content, and sales.
- Data-Driven Decision Making: Ability to analyze data and make informed decisions to optimize brand performance.
- Passion for Entertainment and Technology: Passion for entertainment and technology, with a deep understanding of the streaming industry
How to Apply:
To apply for this job email your details to [email protected]
Deadline: 25th March 2025
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline