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Job Title:    Regional Sales Manager   

Organisation: Soroti Fruits Limited (SOFTE)

Duty Station: Any Region within Uganda, Uganda

Reports to: Chief Executive Officer

About Organisation:

Soroti Fruits Limited (SOFTE) is a fruit processing plant and a subsidiary of Uganda Development Corporation (UDC). The company will also produce ready to drink fruit juice as well as concentrates from Ugandan produced fruits notably Oranges, Mangoes and Pineapples.

Job Summary:   The Regional Sales Manager is responsible for leading and managing the sales team within a defined geographical region, driving sales growth, and achieving revenue targets. They will ensure that all sales strategies and activities are aligned with corporate objectives, and they are responsible for executing sales plans, coaching their team, and fostering long-term relationships with clients.

Key Duties and Responsibilities:

• Develop and execute the regional sales strategy to meet or exceed sales targets.
• Analyze regional market trends, identify opportunities, and adapt strategies accordingly.
• Lead, motivate, and coach a team of sales representatives to achieve individual and team sales goals.
• Recruit, train, and develop sales staff within the region.
• Cultivate and maintain strong relationships with key clients and partners in the region.
• Address customer concerns and work to improve customer satisfaction and retention.
• Monitor and analyze sales performance metrics.
• Prepare regular reports for upper management regarding regional sales performance.
• Work closely with marketing teams to align campaigns with regional sales strategies.
• Collaborate with the operations team to ensure smooth order fulfillment and customer service.
• Develop sales forecasts and budgets for the region.
• Ensure that sales forecasts are met and that the region stays within budgetary constraints.
• Ensure all sales activities comply with company policies, procedures, and legal standards.
• Maintain accurate sales records and CRM updates.
• And any other duties that may be assigned by your supervisor from time to time

Qualifications, Skills and Experience:

• A bachelor’s degree in Business Administration, Marketing, Sales, or a related field, A Master’s degree (e.g., MBA) or any sales management certifications (e.g., Certified Sales Leadership Professional, CSO) is a plus.
• 5 years of experience in sales, with at least 3 years in a managerial role. Experience in managing sales within the relevant industry (e.g., consumer goods, B2B, FMCG) is preferred and Success in meeting or exceeding sales targets and managing a successful sales team.
• Sales Skills, Leadership and Management, Communication, Strategic Thinking, Analytical Skills, Customer Relationship Management and Time Management.

How to Apply:

Applications accompanied with updated detailed CV, Certified Copies of Academic transcripts and Certificates, Telephone contact, Names and Email addresses of three referees emailed to hr@softe.co.ug and should be addressed to:

The Human Resource & Administration Officer,

Soroti Fruits Limited,

Plot 1-4, Pineapple Road, Soroti Industrial & Business Park, Arapai,

P.O. Box 154, Soroti.

Deadline:  14th February,2025

NOTE: Only online applications will be considered and shortlisted applicants contacted. Those who had applied to the WhatsApp job advert need not to re-apply. Please view details of the job descriptions from our website

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