Job Title: Product Marketing Manager
Organisation: Fido Uganda
Duty Station: Kampala, Uganda
About US:
Fido Uganda is an African-based Fintech Company. Fido empowers individuals and entrepreneurs to take advantage of opportunities in Africa. We have been operating in Ghana since 2015, disbursing about 3 million credit facilities. Built on advanced technology that enables fast, easy access to financial services, our independent financial platform and unique machine-learning risk models make instant credit decisions – even for customers with no financial track record.
Key Duties and Responsibilities:
Campaign & Engagement Marketing
- Plan and execute marketing campaigns (email, push notifications, in-app messaging) to improve customer onboarding, engagement, and retention.
- Optimize the customer journey, ensuring smooth onboarding flows and re-engagement strategies for inactive users.
- Run A/B tests and analyze performance to improve campaign effectiveness.
Product Messaging & Education
- Develop clear, compelling messaging for new and existing products.
- Continuously update and improve the Help Center, FAQs, and in-app educational content to ensure users can easily understand how to use Fido.
- Work with customer support to identify common pain points and create self-serve product guides to reduce support tickets.
Go-To-Market (GTM) Execution
- Plan and launch new product features and updates, ensuring all teams (marketing, sales, and customer support) are aligned.
- Create product explainer content (landing pages, blog posts, app store descriptions) that clearly communicate how Fido’s products work.
- Equip the sales and support teams with the right product marketing assets (one-pagers, FAQs, demo videos).
Qualifications, Skills and Experience:
- We’re looking for a Product Marketing Manager with 3+ years of experience to help us drive product adoption, engagement, and retention through clear messaging, targeted campaigns, and customer education.
- This role is a mix of strategy and execution, where you’ll work closely with product, growth, and customer support teams to ensure customers understand and use our financial products effectively.
- If you’re a strong communicator who loves crafting compelling messaging, running campaigns, and optimizing the customer journey, this role is for you!
Who you are
- 3+ years of experience in product marketing, growth marketing, or a similar role (preferably in fintech, SaaS, or consumer apps).
- Strong storytelling & communication skills – ability to turn complex financial products into simple, engaging messaging.
- Hands-on experience with email marketing, push notifications, and lifecycle marketing tools.
- Experience managing customer education content (Help Center, FAQs, how-to guides).
- Data-driven mindset – comfortable using analytics & insights to optimize campaigns.
- Ability to work cross-functionally with product, marketing, sales, and customer support teams.
- Experience with A/B testing, CRM tools (e.g., Braze, Iterable, HubSpot), and performance tracking is a plus.
How to Apply:
All candidates who wish to join Fido in this capacity should apply online at the link below.
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