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Job Title:     Digital Marketing Specialist

Organisation: Exim Bank (Uganda) (EBU)

Duty Station: Kampala, Uganda

About the Company:
Exim Bank (Uganda) (EBU), commonly known as Exim Bank, is a commercial bank in Uganda. It is one of the commercial banks licensed by the Bank of Uganda (BOU), the central bank and national banking regulator.

Job Summary:   To develop, implement, and manage digital marketing campaigns that promote our brand, products, and services. This role requires a deep understanding of current digital marketing trends, a diverse skill set, and the ability to adapt to the rapidly evolving digital landscape.

Key Duties and Responsibilities:

• Digital strategy development by creating and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.
• Content creation & management through developing engaging content for various digital platforms, including social media, email marketing, and the bank’s website.
• SEO & SEM through optimizing website content for search engines and managing paid search campaigns to improve visibility and drive traffic.
• Social media management by overseeing the bank’s social media presence, including content planning, posting, and engagement with followers.
• Data analysis & reporting through monitoring and analyzing digital marketing performance using tools like google analytics and providing regular reports with actionable insights.
• Email marketing from design and execution of email marketing campaigns, ensuring compliance with best practices and data privacy regulations.
• Ai & automation by leveraging ai and machine learning tools to enhance customer segmentation, personalize content, and automate routine marketing tasks.
• Video Content Creation by producing high-quality video content for marketing campaigns, social media, and the bank’s website.
• Capture professional photographs for use in digital marketing materials, ensuring they align with the bank’s brand image.
• Work closely with the marketing team, product managers, and other stakeholders to ensure alignment and consistency across all digital channels.

Qualifications, Skills and Experience:

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or a related role.
• Certification in digital marketing or related fields is an added advantage.

Key attributes:

• Familiarity with data privacy regulations and best practices.
• Experience in the financial services industry.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing software.
• Strong understanding of current digital marketing trends and best practices.
• Experience with AI, machine learning.
• Proficiency in video editing software and photography equipment.

How to Apply:

Kindly send your cover letter and up to date CV to hr@eximbank-ug.com with the subject: JOB APPLICATION: DIGITAL MARKETING SPECIALIST

Deadline: 6th March 2025

NB: Only candidates who meet the minimum requirements shall be contacted.

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