Job Title: Digital Marketing Specialist
Organisation: Exim Bank (Uganda) (EBU)
Duty Station: Kampala, Uganda
About the Company:
Exim Bank (Uganda) (EBU), commonly known as Exim Bank, is a commercial bank in Uganda. It is one of the commercial banks licensed by the Bank of Uganda (BOU), the central bank and national banking regulator.
Job Summary: To develop, implement, and manage digital marketing campaigns that promote our brand, products, and services. This role requires a deep understanding of current digital marketing trends, a diverse skill set, and the ability to adapt to the rapidly evolving digital landscape.
Key Duties and Responsibilities:
- Digital strategy development by creating and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.
- Content creation & management through developing engaging content for various digital platforms, including social media, email marketing, and the bank’s website.
- SEO & SEM through optimizing website content for search engines and managing paid search campaigns to improve visibility and drive traffic.
- Social media management by overseeing the bank’s social media presence, including content planning, posting, and engagement with followers.
- Data analysis & reporting through monitoring and analyzing digital marketing performance using tools like google analytics and providing regular reports with actionable insights.
- Email marketing from design and execution of email marketing campaigns, ensuring compliance with best practices and data privacy regulations.
- Ai & automation by leveraging ai and machine learning tools to enhance customer segmentation, personalize content, and automate routine marketing tasks.
- Video Content Creation by producing high-quality video content for marketing campaigns, social media, and the bank’s website.
- Capture professional photographs for use in digital marketing materials, ensuring they align with the bank’s brand image.
- Work closely with the marketing team, product managers, and other stakeholders to ensure alignment and consistency across all digital channels.
Qualifications, Skills and Experience:
- Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing or a related role.
- Certification in digital marketing or related fields is an added advantage.
Key attributes:
- Familiarity with data privacy regulations and best practices.
- Experience in the financial services industry.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing software.
- Strong understanding of current digital marketing trends and best practices.
- Experience with AI, machine learning.
- Proficiency in video editing software and photography equipment.
How to Apply:
Kindly send your cover letter and up to date CV to [email protected] with the subject: JOB APPLICATION: DIGITAL MARKETING SPECIALIST
Deadline: 6th March 2025
NB: Only candidates who meet the minimum requirements shall be contacted.
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