Job Title: PR & Communications Officer – East Africa
Organisation: Lapaire
Duty Station: Kampala, Uganda
Salary: 1,200,000 to 1,800,000 UGX
About Organisation:
Lapaire is a fast-growing and committed pan-African company that is revolutionizing the Eyewear market in Africa.
Job Summary: We are looking for a dynamic, creative and results-driven Press Relations and Communications Officer to develop and execute Lapaire’s communication strategy in East Africa. This role plays a crucial part in building and maintaining Lapaire’s brand presence, managing press relationships, and creating compelling narratives that resonate with our target audience.
Key Duties and Responsibilities:
- Develop and maintain strong relationships with journalists, editors, and media houses across East Africa
- Create and distribute press releases, media kits, and other PR materials.
- Organize and manage press conferences, interviews, and other media events.
- Monitor media coverage and manage the company’s response to press inquiries.
- Build and execute a Communication strategy in line with Lapaire’s brand voice and image
- Develop and execute a regional communication strategy aligned with Lapaire’s mission and goals.
- Create engaging content for press releases, blogs, social media, and internal communications.
- Collaborate with the digital marketing team to ensure consistency in messaging and brand image across all channels and communications.
- Manage crisis communication to mitigate risks and protect the company’s reputation.
- Engage with key stakeholders to successfully execute your campaigns
- Work closely with internal teams, including Marketing, Operations, and Leadership, to align communication efforts with business objectives.
- Build partnerships with influencers, NGOs, and other stakeholders to enhance Lapaire’s visibility and impact.
- Provide your management with detailed reporting and analysis
- Track and analyze the performance of communication campaigns.
- Provide regular reports to the Head of HR & Communications with insights and recommendations for improvement.
Qualifications, Skills and Experience:
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Minimum 2 years of experience in public relations, communications, or a similar role.
- Proven experience working with media houses and managing press relationships in East Africa.
- Strong understanding of the East African media landscape.
- Exceptional written and verbal communication skills.
- Proficiency in English and Swahili (French is a plus).
- Proficiency in Google Suite and familiarity with digital tools in general.
Personal attributes to be successful in this job
- High level of professionalism and attention to detail.
- Strong organizational and project management skills.
- Passionate about storytelling and brand building.
- Ability to thrive in a fast-paced, dynamic environment.
- Strong interpersonal skills and ability to connect with people
- Ability to work independently and in a team.
- Creative thinking and problem-solving abilities.
What we offer
- Salary package composed of a base salary (gross) of 1,200,000 to 1,800,000 UGX depending on background and experience and a monthly performance bonus
- Benefits include individual medical cover, transportation and communications allowance to complete your tasks
- A chance to make a meaningful impact in a purpose-driven company.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
How to Apply:
All suitably qualified and interested applicants should apply online at the link below.
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