Job Title: Digital Marketing Brand Lead
Organisation: Protea Hotel by Marriott Kampala Skyz
Duty Station: Kampala, Uganda
About the Company:
Protea Hotels by Marriott is a leading hotel brand in Africa, with a significant presence across Sub Sahara. Ideal for both business as well as leisure travelers, it offers a compelling collection of seaside resorts, city center hotels, private game lodges and mountain retreats across primary and secondary business centers as well as desirable leisure destinations.
Key Duties and Responsibilities:
- Post all media content for both hotels on a daily basis on all social media platforms as planned according to the hotel marketing strategy.
- Oversee digital marketing (and the various campaigns) such as SEO, pay-per-click ads (Google Ads, social media ads), social media marketing, content marketing, traditional marketing, marketing analytics for both hotels.
- Create business marketing strategies for Protea Skyz Hotel and Protea Hotel Kampala, including traditional and digital media.
- Carry out the brands’ voice and presence in the digital and traditional media spaces.
- Develop a marketing strategy with the team and follow through monthly, quarterly, and yearly for both hotels.
- Regularly research the various brands and how to fulfill their marketing needs. Ensure all current marketing and copywriting regulation follow Marriott guidelines and standards and Simba Group standards.
- Regularly research competitors and their performance in the hotel industry within Kampala, East Africa, and Africa.
- Oversee traditional marketing such as print, radio, billboards, and television, ensuring they are executed monthly.
- Oversee that all tasks needed for both hotels are executed by both the media and graphics teams and approved by the head of marketing on a daily basis.
- Regularly strategize, brainstorm, and execute the marketing plans each month, quarter, and year for the hotels.
- Collaborate with hotel management weekly to uncover insights and create innovative marketing and branding strategies.
- Manage relationships and shoot schedules with other departments such as sales, food & beverage, general managers, brand leads of the various brands, etc.
- Handle and decide on partnerships and sponsorships for the hotels with the Head of Marketing and General Managers.
- Create weekly, monthly, and quarterly reports for both hotels.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- 3 to 4 years as a Digital Marketing associate, specializing in Digital Ads such as Meta Ads, Google Ads, etc.
How to Apply:
If you are interested in joining a World Class Hotel with great ambitions, Submit your application letter and CV (5 pages Max) only to [email protected]
Deadline: 13th December 2024
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