Job Title: Research & Product Development Officer Organisation: Pride Microfinance…
Brand Manager Jobs – Pride Microfinance
Job Title: Brand Manager
Organisation: Pride Microfinance Limited (MDI)
Duty Station: Kampala, Uganda
About the Company:
Pride Microfinance Limited (MDI) is a Microfinance Deposit- taking Institution regulated and supervised by Bank of Uganda (BoU) under the MDI Act, 2003 and MDI Regulations, 2004 with a capital base of Ugx. 168.6 billion. Pride’s purpose is transforming lives responsibly. Pride offers innovative financial solutions to largely people at the base of the economic pyramid and serves its customers through 42 networked branches and 5 contact offices spread across the country and implements sustainability sound practices throughout its business operations to create a positive impact through three sustainability pillars; economic, environment, and social as well as contributing to the Sustainability Development Goals (SDGs) and their investable sub-goals that relate to microfinance activities.
Job Summary: The Brand Manager will report to The Head Communications and Marketing.
Main purpose of the job:- He / She will be responsible for developing creative solutions that increase well-researched, accurate and up to date data to determine consumer needs and ensure that all Pride’s Products/Services generate revenue. The Brand Manager plays a crucial role in shaping and maintaining the Pride’s brand identity and ensuring that branding efforts align with overall business goals.
Key Duties and Responsibilities:
- Develop and implement Pride’s annual Brand strategy and act as the ultimate brand
- Manage the branding
- Develop & Implement annual work plan for, branding and coordinate implementation in line with the annual
- Develop strong products targeting identified markets and consumer needs in order to expand the market and increase Pride’s brands’ share of market in various consumer
- Coordinate all Pride’s marketing function to maximize synergies within the branches and ensure that advertising & marketing across all communication media is aligned to the defined brand
- Ensure that all actions undertaken by Pride’s stakeholders are in line with the Pride’s Brand image and
- Ensure that communication tools produced internally and externally are appealing to a variety of target
- Ensure the quality and polish of visual elements based on creative flair and assess impact before
- Identify and implement new technologies to implement the
- Manage creative projects from concepts to
- Oversee the production of the finished products so as to ensure required specifications are met and highest standards of service and
- Provide expertise to internal customers realizing concept designs for their product communication within strict
- Responsible for the visual/ branding aspect of the website & intranet portal
- Strive to propose the best value for money solutions while being creative and innovative
- Propose effective brand communication solutions to attract customers and increase the brand
- Provide art direction for all communication items including brochures, signage, internal& external publications, annual reports,
- Manage stakeholder relations with signage agencies and other
- Identify and manage sponsorship opportunities that align with the Pride’s brand
Qualifications, Skills and Experience:
- MBA
- Bachelors in marketing or related studies
- CIM – added advantage
- Five (5) years’ experience in Marketing or Branding three (3) of which should have been at Managerial
How to Apply:
All candidates should apply online at the link below.
Deadline: 30th November 2024.
NB: Only shortlisted candidates will be contacted.
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