Job Title: Sales and Marketing Manager
Organisation: BondRich Advisory Group
Duty Station: Kampala, Uganda
About the Company:
BondRich Advisory Group is a client-centered HR & Management Consultancy firm operating in Uganda. The firm was established with a mission to provide customized transformational solutions that suites the ever-changing needs of our clients. We specialize in the provision of Human Resource and organizational development consultancy services to clients in both profit and non-profit sectors.
Job Summary: The Sales and Marketing Manager will lead the sales and marketing efforts for our client, a beverage manufacturing company, focusing on developing strategies to increase brand awareness, drive revenue growth, and expand market share. This role requires a dynamic individual with deep industry knowledge, creativity, and leadership skills to manage teams, collaborate across departments, and deliver on key performance indicators.
Key Duties and Responsibilities:
- Develop, implement, and manage a comprehensive sales strategy to achieve sales targets and business growth.
- Identify and explore new business opportunities, including expanding into new markets or product lines.
- Build and maintain strong relationships with key accounts, distributors, retailers, and customers.
- Oversee pricing strategies, negotiations, and contracts to maximize profitability.
- Monitor market trends, competitor activities, and customer preferences to adjust sales tactics as needed.
- Lead the development and execution of a robust marketing plan that includes digital, social media, and traditional marketing channels.
- Collaborate with product development teams to introduce new products to the market, including overseeing product launches.
- Create and manage promotional campaigns, events, and sponsorship opportunities to enhance brand visibility.
- Ensure brand consistency across all marketing materials and campaigns.
- Analyze market data and customer feedback to refine marketing strategies.
- Manage and motivate the sales and marketing team to achieve individual and collective goals.
- Provide coaching, performance evaluations, and professional development opportunities for team members.
- Set clear KPIs and monitor team performance to ensure alignment with overall company objectives.
- Develop and manage the annual sales and marketing budget.
- Track expenditures to ensure all campaigns and initiatives are cost-effective and within the approved budget.
- Provide regular reports on the return on investment (ROI) of marketing initiatives.
- Work closely with production, distribution, and logistics teams to ensure timely and efficient delivery of products to market.
- Partner with finance and operations teams to ensure alignment on pricing, promotions, and inventory management.
- Liaise with external agencies, vendors, and partners to optimize marketing efforts.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience (5+ years) in sales and marketing, preferably within the beverage, food, or FMCG industry.
- Strong leadership and team management skills.
- In-depth knowledge of sales techniques, distribution channels, and marketing strategies within the beverage industry.
- Ability to develop and maintain relationships with key stakeholders, including retailers, distributors, and other partners.
- Experience with market research, consumer insights, and competitor analysis.
- Excellent communication, negotiation, and presentation skills.
- Proficiency in digital marketing, social media platforms, and CRM software.
- Ability to travel as required for sales meetings, conferences, and events.
- Ability to develop long-term sales and marketing strategies aligned with business goals.
- Capable of managing and mentoring a high-performing team.
- Ability to analyze sales trends and marketing metrics to optimize performance.
- Expertise in negotiating contracts and deals with clients and partners.
- Ability to think outside the box in developing campaigns and promotional strategies.
How to Apply:
All suitably qualified and interested candidates should send their updated CVs to: [email protected]
Deadline: 23rd November 2024
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