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Job Title:  General Manager – Chief Marketing Officer

Organisation: MTN Uganda

Duty Station: Kampala, Uganda

Reports to: Chief Executive Officer

 

About the Company:

MTN Uganda is a subsidiary of MTN Group, a multinational Telco operating in Africa and Middle East, with over 280milllion subscribers, making it the largest in Africa

 

Job Summary:   The mission is to develop and execute the overall marketing strategy for the acquisition and retention of customers and the growth value of those customers. To maintain Market Share Leadership within the industry. To Implement the consumer business plan for the consumer division, ensuring revenue generation for new and existing services and products. To ensure financial viability and sustainability of the business with the revenue streams realized by the marketing function.

Key Duties and Responsibilities:

Implement the Consumer business plan in line with global best practice guidelines set by management in order to ensure that the organization complies with the set standards.

Provide the necessary guidelines for the Consumer team and function in order to ensure that the marketing objectives are delivered in accordance with the set standards.

Develop and champion the MTN Uganda Brand Strategy to position it as the number 1 Brand in the market and preferred Brand by customers.

Develop the Customer Value Management (CVM) Strategy to ensure customer retention and development policies and processes across all customer segments.

Develop and Manage the Consumer segment loyalty Strategy across all MTN Uganda customer segments.

Develop customer lifeline value for MTN Uganda customers by driving usage and loyalty in line with the business objectives with the overall aim of reducing churn, increasing loyalty and tenure.

Develop Customer Value propositions and Strategies for consumer products and services.

Develop and drive MTN Uganda’s Digital Transformation Strategy to ensure growth for digital products and services.

Manage and coordinate all marketing, advertising and promotional staff and activities.

Conduct market research to determine market requirements for existing and future products.

Provide analysis of customer research, business intelligence on current market conditions and competitor information.

Develop and implement consumer plans and projects for new and existing products.

Manage the productivity of the consumer plans and projects.

Ensure proper alignment of commercial objectives in response to specific local market realities.

Ensure Monitor, review and report on all consumer activity and results.

Manage and monitor the efficient spend of the marketing division budget and deliver consumer activity within agreed budget.

Liaise with media and advertising agencies to promote the MTN Uganda brand.

 

Qualifications, Skills and Experience:

Education:

Bachelors’ Degree in Business Administration, Marketing or related discipline.

MBA or Master’s in Marketing Degree.

Professional Marketing qualification/certification.

Experience:

10-15 years of experience in a broad range of Telecommunications and commercial environments.

Minimum of 7 years’ experience in a Senior Management position.

Strong understanding of market trends, emerging technologies, and disruptive business models in the telecom industry.

Demonstrated ability to drive cross-functional collaboration and lead teams toward successful outcomes.

Project management expertise with a focus on delivering results on time and within budget.

Proficiency in data analysis and using insights to inform strategic decisions.

Worked across diverse cultures and geographies.

Self-driven and ability to motivate a fast-paced team.

Pan Africa multi-cultural experience is advantageous.

Competencies:

Functional Knowledge:

Sound general business knowledge as well as knowledge of core business processes.

Sound understanding of the telecom environment.

Brand Management and Building.

Consumer and business marketing.

Communication planning.

Product and services development

Understanding of best practice; techniques and methodologies.

Leadership development training.

Business Planning and Analysis.

Knowledge of the ICT industry and bench marketing practices.

Knowledge of products and services linked to consumer and business segments.

Customer satisfaction measurement.

Stakeholder Relationship management.

Skills:

Ability to design and implement guidelines and standards associated with good governance.

Leadership and people management skills.

Negotiation skills.

Organizational Agility skills.

Planning and Budgeting.

Policy design and development.

Problem solving.

Project management.

Project planning and control.

Resource management.

Risk management.

Conflict Management.

Executive Presentation.

Behavioral qualities:

Analytical.

Assertive

Attention to detail.

Conceptual thinking.

Conflict management.

Continuous improvement philosophy.

Decision making.

Influencing.

Performance excellence.

Planning and organizing.

Problem solving skills.

Quality assurance.

Results/Goal oriented.

Solution providing.

Strategic thinking.

Technical orientation.

Adaptable.

Analytical.

Organized and methodical.

Culturally aware.

Emotional Maturity.

Innovation.

Integrity.

Result Oriented.

Team Player.

 

Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for.

 

How to Apply:

All candidates who wish to join MTN Uganda in this capacity should apply online at the link below.

 

Click Here

 

Deadline: 14th October 2024

 

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