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Job Title:   Head of Digital Marketing

Organisation: Next Media

Duty Station: Kampala, Uganda

About Organisation:

Next Media is focused on being the leading electronic group in East Africa while creating value by leveraging on accurate data reliable, new technology, understanding consumer behaviour and staying competitive. It includes these brands; NBS TV, Nile Post News, Salam TV Uganda, Sanyuka TV and Cayman Consults.

Job Summary:   Head of Digital Marketing to lead our digital marketing efforts and drive the company’s online presence. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals, enhance brand awareness, and generate high-quality leads. This role requires a strategic thinker with a strong background in digital marketing, excellent leadership skills, Content Marketing, and a proven track record of delivering measurable results.

Key Duties and Responsibilities:

Strategy and Leadership:

• Develop Digital Marketing Strategy: Create and implement a cohesive digital marketing strategy that aligns with the company’s objectives and enhances brand visibility across all digital channels.
• Team Leadership: Lead and mentor the digital marketing team, fostering a collaborative and high-performance culture.
• Budget Management: Oversee the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.

Campaign Development and Execution:

• Integrated Campaigns: Design and execute integrated marketing campaigns that leverage multiple digital channels, including SEO, SEM, social media, email, and content marketing.
• Content Strategy: Develop and oversee content strategy, ensuring consistent brand messaging across all digital platforms.
• SEO and SEM: Optimize the company’s website and online presence to improve search engine rankings and manage pay-per-click (PPC) campaigns.
• Social Media Management: Oversee social media strategy, including content creation, community management, and paid advertising.

Data Analysis and Optimization:

• Analytics and Reporting: Utilize web analytics tools to track and analyze website traffic, user behavior, and campaign performance. Generate reports and provide actionable insights to senior management.
• A/B Testing: Implement A/B testing and other testing methodologies to continuously optimize digital marketing campaigns.
• Conversion Rate Optimization (CRO): Identify and implement strategies to improve conversion rates across digital channels.

Collaboration and Communication:

• Cross-functional collaboration: Work closely with other departments, including sales, product development, and customer service, to ensure alignment of marketing efforts and business goals.
• Vendor Management: Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives.
• Stakeholder Communication: Regularly update senior leadership on digital marketing performance and strategic initiatives.

Innovation and Trends:

• Industry Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Integrate new and innovative approaches to keep the company at the forefront of the industry.
• Technology Integration: Evaluate and implement digital marketing technologies and platforms that enhance marketing efficiency and effectiveness.
• Placement: Ensure strategic ad placements on relevant websites and digital platforms.

Monitoring and Optimization:

• Performance Tracking: Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• A/B Testing: Conduct A/B tests to determine the most effective ad creatives and targeting options.
• Optimization: Continuously optimize campaigns based on performance data to improve results.

Strategic Planning:

• Audience Analysis: Conduct thorough research to understand the target audience’s demographics, behaviors, and preferences.
• Platform Selection: Identify the most effective digital platforms (e.g., Google, Facebook, Instagram, YouTube) for ad placements based on audience insights.
• Budget Management: Allocate and manage the advertising budget across different platforms and ad formats to maximize ROI.

Ad Formats and Placement:

• Display Ads: Manage the creation and placement of visual ads on websites and apps.
• Search Ads: Develop and optimize text-based ads for search engines like Google.
• Social Media Ads: Create and manage sponsored posts and ads on social media platforms.
• Video Ads: Plan and execute video ad campaigns on platforms like YouTube.
• Native Ads: Integrate ads seamlessly with platform content for a more natural user experience.

Programmatic Buying:

• Real-Time Bidding (RTB): Utilize automated bidding for ad impressions in real-time auctions.
• Demand-Side Platforms (DSPs): Use DSPs to buy ad inventory across multiple exchanges.
• Data Management Platforms (DMPs): Leverage DMPs for advanced audience targeting and data analysis.10. Content Management:
• Oversee the creation and curation of engaging and relevant content for various digital platforms, including website, blog, social media, and email.
• Ensure all content aligns with brand guidelines and enhances the company’s voice and online presence.
• Work with designers and content creators to develop multimedia content.

Qualifications, Skills and Experience:

• Ability to create and manage all types of campaign programs (reputation, demand
• Knowledge of demand-type and how it relates to the user web experience
• Ability to define and implement an effective mix of video tactics including web, emails, social, search engine optimization and paid media to support business objective.
• Ability to understand the digital buyer’s journey and customer lifecycle to drive digital demand creation and retention efforts
• Ability to define, implement, and manage processes across the different digital tactics and teams to ensure consistency of efforts and coordination of teams
• Possession of technical skills including programming, user interface, systems integration, and Web development

How to Apply:
All candidates should send their applications with updated CVs via Email to: people@nextmedia.co.ug

Deadline: 30th August 2024

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