Job Title: Digital Marketing Officer (Fresher Jobs)
Organisation: Insurance Brokers Association of Uganda (IBAU)
Duty Station: Kampala, Uganda
About Organisation:
Insurance Brokers Association of Uganda (IBAU) is the professional umbrella body for all licensed insurance brokerage companies. While we work on behalf of our member brokers by lobbying stake holders for policies and regulations that are conducive for their operation, we also work in the best interests of the insured and the entire public at large by ensuring our members conduct business in a professional & ethical manner.
Job Summary: The role of the Digital Marketing Officer involves managing and optimizing the company’s website and creating engaging content aligned with brand guidelines. The candidate will plan and execute social media campaigns, develop email marketing strategies, and analyze marketing performance. They will stay updated on digital marketing trends and ensure compliance with insurance regulatory policies, contributing to a dynamic and collaborative team environment.
Key Duties and Responsibilities:
- Website Management: Ensure our website is up-to-date, user-friendly, and optimized for search engines (SEO).
- Content Creation Wizard: Craft content that resonates with diverse audiences & aligns with IBAU’s brand guidelines.
- Social Media Strategist: Plan and execute engaging social media campaigns across platforms like Facebook, Twitter to expand our reach & build a strong online community.
- Email Marketing Guru: Develop and manage an effective email marketing strategy to nurture leads and keep members informed.
- Data & Analytics Detective: Track & analyse marketing performance to continuously improve our strategies.
- Staying Ahead of the Curve: Keep yourself updated on the latest digital marketing trends & practices to ensure IBAU remains at the forefront of the industry.
- Beyond Digital: Participate in market research, and ensure compliance with insurance regulatory policies.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Journalism, Mass Communication, or related field.
- At least two years of experience in digital marketing.
- Knowledge about Microsoft Office Suite and Adobe Creative Suite.
- Understands social media platforms & content management systems.
- Keen eye for detail and impeccable proofreading skills.
- Thrives in a collaborative environment & enjoys working with diverse stakeholders.
- Excellent communication and negotiation skills.
- Self-motivated individual with a passion for learning and growth.
How to Apply:
All candidates should send their updated CVs via Email to: [email protected]
Deadline: 17th July 2024
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