The Ugandan Jobline

Job Title:  Community Manager

Organisation: Ogilvy Africa

Duty Station: Kampala, Uganda

About Organisation:

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.

Job Summary:   The Community Manager is an appointed administrator for brand´s corporate social media communities (i.e. Facebook, Instagram, and Twitter) and the key customer contact. The Community Manager is responsible for moderating User Generated Content that appears and escalating any issues to the appropriate internal/client teams. They need to be familiar with the required digital & marketing code to ensure compliance of all digital assets on social media.

Key Duties and Responsibilities:

Strategy

• Ability to quickly identify trends and insights that will place our brands in culture.
• Ability to navigate all sorts of surprising situations with grace and professionalism and be adept at finding solutions that satisfy community members and align with the brand values.
• Developing and implementing community engagement strategies and initiatives together with the content teams
• Assist with creation, conception, and presentation of digital campaign work. Ensuring that community strategy supports overall brand goals and objectives.
• Collaborate with the content team to create engaging and shareable content that increases our brands’ social currency.
• Participate in social events, corporate events and workshops
• Attend big bet events to co-create, moderate and engage with consumers talking about our brand to ensure the brand is first to show up and prominently.
• Keep abreast of trends, themes, conversations and trends online
• Collaborating with Marketing and support teams

Publishing

• Co-Create and maintain Content Calendars in collaboration with the content manager, including publishing approved Facebook, Instagram, YouTube, Twitter posts and any other social platform.
• Post relevant content in accordance with Content Calendar.
• Keep track of content on the approved calendar and coordinate with content managers to ensure consistency of publishing content.
• Ensure all content published is compliant to Diageo Marketing Code and Diageo Digital Code.

Moderation

• Moderate discussions and content
• Respond to inquiries and feedback
• Review user generated comments and posts daily inclusive of weekend and responded to within 24 hrs or earlier
• Initiate, respond and engage with consumers to drive conversations on the assigned brand pages and supporting other brands where assigned brand is mentioned.
• Enforce the platform Social Media Guidelines, Digital Code & Marketing Code as defined by the brand.
• Ensure IARD (International Alliance of responsible drinking) checks are done and evidence recorded monthly to include official disclosure, privacy policy, community guidelines, Forward advise Notice, Responsible Drinking message and page has an active age gate.
• Manage & Escalate User Generated Content, where appropriate, to different stakeholders
• Monitor influencer content to check adherence to Diageo Digital and Marketing Codes.

Listening & Reporting

• Analyzing data to set and monitor KPIs that assess community engagement and social media campaign performance
• Consistently utilize social listening tools to identify and generate actionable insights that guide content creation for the brands & offline brand activities where necessary
• Summarize insights and conversations to create actionable, client-facing reports that measure our community building initiatives and content performance that are to be shared to the relevant stakeholders.
• Able to listen, monitor & proactively identify potential risks that may lead to negative sentiment and potential crisis
• Provide ad-hoc, monthly, event, campaign and after-action social Listening Reports.
• Maintain a clear digital asset register across all brands managed updated on a monthly basis together with IARD (International Alliance of Responsible Drinking) reports
• Provide Compliance reports as required under the Digital Code

Qualifications, Skills and Experience:

• Two to four years of experience in managing brand social media presence

Required Attributes:

• Great verbal skills with empathetic approach to consumer challenges
• Digital native proficient in major social media platforms and keen eye on emerging platforms
• Good personal skills and ability to interact with different departments
• Deep knowledge of social media listening and reporting tools
• Ability to turn metrics into meaningful insights
• Ability to conceptualize new ideas quickly.
• Creativity & proficiency in tools available in the different social media platforms user use, e.g reels, insta-stories, Twitter Polls, Snap Chat, Tik Tok.

How to Apply:

We encourage candidates to apply using this free, downloadable template, available here https://bit.ly/2OtLnYH

Kindly forward your application to Human.Resources@wpp-scangroup.com indicating the job title as the subject. Please also share your motivation for the role along with your updated CV

Deadline: 15th July 2024

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