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Job Title:   Trade Marketing & Distribution Representative (TMDR)

Organization: Diageo

Duty Station: Portbell Brewery, Kampala, Uganda

Reports to: Regional Sales Manager

About Organisation:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

About UBL:

UBL is a subsidiary of EABL who owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural, multi-national environment. UBL is further categorized into Demand and Supply functions. The Supply business is involved in the production of beer and spirits. The Demand business is involved in marketing and pushing the product to consumers.

This role is located within the Demand Sales business.

Job Summary:  The TMDR role will be critical to the overall UBL short, medium and long-term strategy in executing and driving our trade strategy and operational excellence within retail outlets, Wholesalers and distributors. The jobholder is expected to have a high ability to build and develop trade relationships with outlet owners and staff / customers with high levels of respect/contact required.

The jobholder works closely with the distributor staff with guidance from Regional Sales Manager and the Divisional Sales Manager. This position is field based, and the job holder is expected to manage a minimum of 400 outlets, ensuring full execution of Sales drivers i.e Quality, Distribution, Visibility, Pricing, Promotion and Persuasion in each of those outlets.

Purpose of Role:

To positively influence sales of UBL brands by regular contact, networking, and motivation in allocated retail & wholesale accounts.

In charge of TOTAL MARKET in your territory and number one priority is to ensure availability and visibility of our brands in your territory in all outlets.

Key Duties and Responsibilities:

Data Governance & Accuracy

• Always ensure that correct/accurate data is captured e.g. depletion, outlet information, distributor stockholding.
• 100% Utilization of UBL information system (DMS) by distributor & their staff in real time for all activities like selling in outlets, receipt of UBL brands at distributor warehouse, activation in outlets, truck loading, stocking out at the end of day, sending back returnables like glass to UBL etc.

Contact & Coverage

• Ensure an omni-channel contact & coverage (Physical, Tele & Digital) as par set targets and that the distributor and their teams embrace and execute them properly.
• Ensure that the distributor has the right number of distribution tools and in the right condition to deliver the UBL business ambitions.
• Ensure Distributor daily Route Coverage as per schedule & VSM Management – Robust morning clinics, right loading, right route plans, 100% Journey Planning, 100% JPA and route frequencies to cover all outlets in the territory with the correct frequency by the VSMs & self.
• Distributor universe growth, 100% coverage, 100% effective coverage, a minimum of 80% CD strike rate, growth in CD distribution points and achievement of call frequency targets.

Distributor & Trade Management

• To understand each element of the outlets and UBL business plans and strategy for their implementation.
• Work with distributor on an annual Distributor Business Plan
• Carry out regular distributor meetings (Morning clinics, weekly performance reviews, Monthly Business Performance reviews)
• Asset ( e.g. coolers, Bulk format units) management and tracking in the territory – deployment / redeployment, up-to-date contracts, maintenance and withdrawal in case of misuse.
• Maintain up-to-date Territory Files.
• Do nocturnal visits (at least 3 nocturnal visits in a week).
• Achieve UBL set targets by Distributor, route/ outlet.

People & Capability Development.

• To support the development of selling skills within external merchandiser or VSM sales crews and retailer staff to achieve QDVPP standards without having to do it yourself.
• Deliver the VSM Academy by executing and training all VSMs at the distributor.
• Participate in Brand Immersions for VSMs and other major stake holders in territory.
• Ad Hoc VSM route audits to ensure that all outlets and routes are being covered as per VSM journey plans.

VSM Accompaniments

• Trade Marketing, Promotions & Activities
• Execute promotional activities for both retail & stockists in territory as per set guidelines.
• Brief VSMs and outlets OTIF on UBL activities.
• Ensure that all assets like coolers and any other UBL collateral and other forms of POS are well placed and accurately captured in the system (DMS) and by outlet.

Other Duties

• Ensure compliance with safety requirements at the work environment.
• Abide by all policies that are put in place by the business.
• Any other duties as may be assigned to you from management from time to time.

Qualifications Skills and Experience:

• A business-related degree or equivalent
• Two years of experience in a similar role.

How to Apply:

If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.

Click Here

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