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Job Title:   Digital Marketing Executive

Organisation: Next Media

Duty Station: Kampala, Uganda

About Organisation:

Next Media is focused on being the leading electronic group in East Africa while creating value by leveraging on accurate data reliable, new technology, understanding consumer behaviour and staying competitive. It includes these brands; NBS TV, Nile Post News, Salam TV Uganda, Sanyuka TV and Cayman Consults.

Job Summary:   We are seeking an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a combination of creativity, analytical thinking, and technical knowledge to enhance our online presence and drive brand engagement and conversions.

Key Duties and Responsibilities:

Strategy and Planning:

• Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and PPC.
• Collaborate with the marketing team to create cohesive and effective marketing plans.

Content Management:

• Oversee the creation and curation of engaging and relevant content for various digital platforms, including website, blog, social media, and email.
• Ensure all content aligns with brand guidelines and enhances the company’s voice and online presence.
• Work with designers and content creators to develop multimedia content.

Social Media Management:

• Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Develop and implement social media strategies to increase engagement, followers, and conversions.
• Monitor social media channels, respond to comments, and engage with the online community.

SEO and SEM:

• Optimize website content and landing pages for search engine optimization (SEO).
• Conduct keyword research and use SEO best practices to increase organic traffic.
• Manage pay-per-click (PPC) campaigns and monitor their effectiveness.

Analytics and Reporting:

• Track and analyze website traffic flow and provide regular internal reports.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Use data to identify trends and insights, and optimize spend and performance based on the insights.

Qualifications, Skills and Experience:

• Ability to create and manage all types of campaign programs (reputation, demand
• Knowledge of demand-type and how it relates to the user web experience
• Ability to define and implement an effective mix of video tactics including web, emails, social, search engine optimization and paid media to support business objective.
• Ability to understand the digital buyer’s journey and customer lifecycle to drive digital demand creation and retention efforts
• Ability to define, implement, and manage processes across the different digital tactics and teams to ensure consistency of efforts and coordination of teams
• Possession of technical skills including programming, user interface, systems integration, and Web development

How to Apply:

All candidates should send their applications with updated CVs via Email to: people@nextmedia.co.ug

Deadline: 28th June 2024

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