Job Title: Digital Marketing Coordinator
Organisation: Betika
Duty Station: Kampala, Uganda
About Organisation:
Betika is an online gaming firm based in Nairobi, Kenya with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia and Malawi. Betika has a number of products including Sportsbook Betting, Casino, Virtual Games and E-Sports Betting.
Job Summary: The Digital Marketing Coordinator will manage and execute digital marketing initiatives, focusing on video content, influencer collaborations, and social media engagement. Responsible for leveraging digital trends to enhance online presence and audience interaction.
Key Duties and Responsibilities:
- Develop and implement a video content strategy for various digital platforms, focusing on engaging formats like reels and short-form video content.
- Identify, engage, and manage influencer collaborations to amplify brand reach and impact.
- Engage actively with betting and odds communities on WhatsApp and other social media platforms.
- Identifying Key Groups: Locate and join relevant WhatsApp groups, Facebook pages, and other social media forums where betting and odds discussions are active.
- Coordinate with influencers to produce creative and brand-aligned content.
- Monitor social media trends to ensure content is relevant and engaging.
- Adjust strategies based on data insights for optimal engagement and ROI.
- Actively engage with the audience on social media platforms, fostering a community around the brand.
- Build and manage Betika’s presence on WhatsApp communities and Telegram groups, fostering active and engaged communities.
- Work closely with the marketing team to ensure cohesive and integrated marketing campaigns.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in digital marketing, with a strong focus on video content and influencer engagement.
- Skilled in creating short-form video content and editing, with an eye for engaging and innovative content.
- Experience in managing influencer relationships and understanding influencer marketing dynamics.
- Excellent communication and interpersonal skills, with the ability to engage effectively with online audiences.
- Creative, trend-savvy, and able to manage multiple projects in a fast-paced environment.
How to Apply:
Ready for the Challenge? Please email [email protected] and copy [email protected] , attaching your CV and indicating why you are the right fit for the role. Please use Digital Marketing Coordinator as the subject.
Deadline: 1st July 2024.
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