Job Title: Marketing Manager
Organisation: SafeBoda
Duty Station: Kampala, Uganda
About US:
Motorcycle taxis are immensely popular and serve as the lifeblood of many cities in Africa, but they are extremely unsafe and disorganized. At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers, and passengers, with additional financial services, payments, and other on-demand services such as food and grocery delivery to keep Africa moving forward.
Job Summary: The Marketing Manager at SafeBoda, plays a pivotal role in driving the company’s marketing initiatives, ensuring effective coordination of various projects and teams. This role demands a reactive, innovative and strategic thinker with strong leadership skills, a passion for marketing, and a proven track record of delivering successful 360 marketing campaigns. Reporting directly to the VP of Marketing, you will be responsible for the following key deliverables
Key Duties and Responsibilities:
- Events Sponsorships and Marketing Activities: Develop strategic plans for events sponsorships and marketing activities that align with SafeBoda’s brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
- Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda’s reach. and collaborate with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
- Field Sales Team Management: Recruit, train, lead and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
- Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
- Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence. and analyze market trends and consumer behavior to refine strategies for optimal results.
- Key Liason with business: Be a liaison between marketing and other departments, ensuring smooth communication and collaboration on cross-departmental projects.
- Leadership: Establish goals and measurable outcomes for the marketing team, ensuring that they are executed in a timely manner. Regularly follow up to monitor progress and tackle any challenges that may emerge.
- Departmental Reporting: Report regularly to the business and management on marketing strategies, performance, and achievements.
- Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
- Regulatory Compliance: Work closely with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
- Advertising and Branding: Oversee the out-of-home (OOH) advertising strategy, including billboard placements and branding across different partners and ensure consistent and impactful visual messaging that aligns with SafeBoda’s brand identity.
- Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC
Qualifications, Skills, and Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Two years of experience in effectively leading a marketing team
- Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.
- Certifications in digital marketing, social media marketing, or related areas is a plus
- Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.
- Advertising/Marketing agency experience is a plus
Technical Skills
- Innovative Thinking: Innovative and creative thinking to develop unique marketing strategies that set the company apart from competitors.
- Campaign Management: Experience in planning and executing marketing campaigns and the ability to measure and analyze the effectiveness of campaigns.
- Local Market Understanding: Knowledge of the local market trends, cultural nuances, and customer behaviors in Uganda and adaptability to tailor marketing strategies to the local context.
- Brand Management: Strong brand-building skills to create and maintain a positive brand image and ability to develop and enforce brand guidelines.
- Digital Marketing Expertise: Proficiency in digital marketing strategies and channels and Knowledge of social media marketing, search engine optimization (SEO), and online advertising.
- Customer Acquisition and Retention: Ability to develop and execute strategies for acquiring new customers and experience in implementing customer retention programs and reducing churn
- Data Analysis: Analytical skills to interpret marketing data and make data-driven decisions and familiarity with tools for data analytics and reporting.
Personal Skills/Key Competencies
- Excellent Communication Skills: Excellent verbal and written communication skills and ability to create compelling marketing messages and materials.
- Leadership Skills: Leadership experience or qualities to lead a marketing team effectively.
- Adaptability: Ability to adapt to a dynamic and fast-paced industry and willingness to stay updated on industry trends and changes.
- Networking: Strong networking skills to build relationships with local partners, influencers, and stakeholders.
- Multilingual Skills: Proficiency in English is essential, and knowledge of local languages can be an asset for effective communication.
- Budget Management: Experience in managing marketing budgets and resources efficiently.
- Collaboration: Must have a collaborative mindset to work with cross-functional teams, including operations, technology, and customer support.
How to Apply:
Send an email to [email protected], and CC: [email protected], attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use “Marketing Manager’ as the email subject.
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