The Ugandan Jobline

Job Title:  Marketing Manager

Organisation: Fido Uganda

Duty Station:  Kampala, Uganda

About US:

Fido Uganda is an African-based Fintech Company. Fido empowers individuals and entrepreneurs to take advantage of opportunities in Africa. We have been operating in Ghana since 2015, disbursing about 3 million credit facilities. Built on advanced technology that enables fast, easy access to financial services, our independent financial platform and unique machine-learning risk models make instant credit decisions – even for customers with no financial track record.

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Job Summary: Are you sharp, motivated, and purpose-driven? We are looking for you. Join us in our mission to make financial services accessible in Africa. We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.

If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.

Key Duties and Responsibilities:

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Manage localized marketing efforts and initiatives
• Lead creative development to motivate the target audience to “take action”
• Measure and report performance of marketing campaigns, assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics

Qualifications, Skills and Experience:

• Proven working experience as a Marketing Manager or similar role, ideally with experience in both agency and corporate/startup environments
• At least 3-5 years of experience in B2C mobile app marketing
• Proven experience in content creation, creative strategy, and implementation
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills paired with a creative mind
• Experience working with global / Fintech / startup companies – an advantage
• Degree in marketing or a related field

How to Apply:

All candidates who wish to join Fido in this capacity should apply online at the link below.

Click Here

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