Job Title: Head, Brand & Marketing
Organisation: Ecobank Uganda Limited
Duty Station: Kampala, Uganda
About US:
Ecobank Uganda Limited is the leading commercial bank offering wholesale, retail, transaction banking services and products to individuals, governments, financial institutions, multinationals, international organizations, medium and small enterprises.
Key Duties and Responsibilities:
Financial
- Develop, manage and control marketing budgets.
- Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity.
Process
- Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.
- Translate Business strategy into actionable marketing plans for the market, drive business excellence.
- Research and analyse market trends and competitors to inform business and brand activities.
- Oversee marketing campaigns.
- Track the effectiveness of marketing campaigns and reporting findings to the executive team.
- Negotiate and liaise with third-party marketing agencies to ensure MROI
- Manage the design and production of advertising/promotional materials, including but not limited to print, digital, out of home.
- Identify marketing knowledge gaps for cross/upskilling and support in alignment/educating of the stakeholders.
Customer
- Meet and exceed customer expectation through timely response to requests.
- Ensure quality branding activities through production of quality materials by agencies and strict compliance with SLAs.
- Liaise with Bank’s internal and external customers including SBUs, agencies and vendors.
- Review briefs from internal customers and develop meaningful briefs to the teams for execution.
Team
- Play a supporting role in team efforts aimed at improving the brand and business growth.
- Imbibe and live the RACE IT values.
- Coach and mentor the teams for their career strides while impacting business growth.
Qualifications, Skills and Experience:
- Minimum of 2nd class lower in first degree (B.Sc, BA and/or Professional Qualifications is necessary)
- MCIM an added advantage
- 8-10 years’ experience in marketing field
- Attention to details
- Ability to engage and manage diverse group of people
- Creative mind
- Problem solving skill
- Understanding of Brand Management, Marketing, Advertising and Promotions especially in digital marketing and media.
- Functional knowledge of Banking
- Personalities and attributes
- Reliability
- Confidence
- Strategic thinking
- Thoroughness
- Result oriented
- Team Spirit
How to Apply:
All suitably qualified and interested candidates are encouraged to apply online at the link below.
Deadline: 2nd May 2024
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