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Job Title:   Marketing Analyst (Fresher Jobs)

Organisation: SafeBoda

Duty Station:  Kampala, Uganda

About US:

Motorcycle taxis are immensely popular and serve as the lifeblood of many cities in Africa, but they are extremely unsafe and disorganized. At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers, and passengers, with additional financial services, payments, and other on-demand services such as food and grocery delivery to keep Africa moving forward.

Job Summary:   The Marketing Analyst at SafeBoda will be responsible for driving customer retention, and loyalty through data-driven insights and strategies. This role involves building and nurturing relationships with customers, ensuring they derive maximum value from SafeBoda’s products and services, and understanding customer behavior, trends, and competitor analysis to guide marketing activities and inform product development.

Key Duties and Responsibilities:

Customer Retention Strategy:

• Develop and execute customer retention and loyalty strategies.
• Identify opportunities for upselling and cross-selling based on customer needs and usage patterns.
• Collaborate with cross-functional teams to ensure alignment with customer retention objectives.

Data Analysis and Insights:

• Gather, analyze, and interpret customer data to identify trends, opportunities, and areas for improvement.
• Utilize data-driven insights to optimize customer success initiatives and drive business growth.
• Conduct regular competitor analysis to inform marketing and product strategies. Customer Engagement and Relationship Management:
• Proactively engage with customers to understand their needs, challenges, and objectives.
• Build strong, long-lasting relationships with key customers.
• Review customer escalations and develop eective solutions in collaboration with the Customer Success team.

Customer Communication and Advocacy:

• Act as a customer advocate within the organization, representing the voice of the customer.
• Communicate product updates, enhancements, and best practices to customers.
• Provide regular feedback to the marketing, product, and BI teams on customer needs, preferences and trends

Performance Measurement and Reporting:

• Track and measure key customer, retention, loyalty and engagement metrics.
• Prepare and present regular reports on customer retention KPIs to stakeholders.
• Analyze and report customer and competitor trends to inform marketing and product strategies.

 




Qualifications, Skills and Experience:

• Bachelor’s Degree in a related Business field or its equivalent.
• Proven experience in customer retention &Loyalty, account management, or related fields.
• Strong understanding of digital marketing, data analysis, and reporting.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to derive insights from data.
• Ability to multitask and prioritize effectively in a fast-paced environment.
• Experience with data analysis and reporting tools (e.g. Tableau, Power BI, etc.)

Competencies

• Exceptional communication skills, both verbal and written.
• Proven track record of building and maintaining customer relationships.
• Strategic thinker with a creative approach to problem-solving.
• Ability to collaborate effectively across cross-functional teams.
• Attention to detail and strong project management skills.
• Passion for delivering exceptional customer experiences.
• Strong data analysis and reporting skills.

How to Apply:

Send an email to recruitment@safeboda.com, and CC: kennycarrington@safeboda.com, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use “Marketing Analyst’ as the email subject.

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