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Job Title:   Social Media Associate (Fresher Jobs)

Organisation: SafeBoda

Duty Station:  Kampala, Uganda

About US:

Motorcycle taxis are immensely popular and serve as the lifeblood of many cities in Africa, but they are extremely unsafe and disorganized. At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers, and passengers, with additional financial services, payments, and other on-demand services such as food and grocery delivery to keep Africa moving forward.

Job Summary:   The Social Media associate will lead our digital engagement initiatives for SafeBoda in Uganda and Kenya. Your key responsibilities will revolve around the development and execution of digital and social media strategies that will drive top-of-mind awareness and engagement for SafeBoda and SafeCar in Uganda and Kenya. You will achieve this through collaboration with the marketing team and other stakeholders.

‍Key Duties and Responsibilities:

• Collaborate with cross-functional departments to fully understand the product, tone of voice, and communication needs.
• Copywriting for marketing and other related departments
• Content Creation: Manage and develop social content and campaigns and present design ideas and recommendations to the creative team
• Social Media Management: Manage and update the company’s social media profiles on platforms like Facebook, Twitter, Instagram, and others, ensuring consistency in branding and messaging.
• Community Engagement: Actively engage with the online community by responding to comments, messages, and mentions. Foster positive interactions and address customer inquiries or concerns promptly.
• Trend Monitoring: Stay updated on current trends and conversations within the ride-hailing and transportation industry in Kampala and Nairobi. Use this knowledge to tailor content and engagement strategies.
• Ad Campaign Management: Create and manage paid advertising campaigns on social media platforms to increase brand visibility, user acquisition, and engagement.
• Coordinate with marketing, PR, and Comms teams to ensure brand consistency
• Analytics and Reporting: Monitor and analyze website and social media metrics to assess the performance of campaigns and overall social media strategy. Generate regular reports to measure key metrics and provide insights for improvement.
• Feedback and Insights: Act as a liaison between the social media community and internal teams, providing valuable user feedback and insights to improve the ride-hailing service.
• Partnerships and Influencer Collaboration: Identify and collaborate with influencers or partners and communities who can help amplify the brand’s message and reach a wider audience

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Qualifications, Skills and Experience:

• The applicant must hold a Bachelor’s degree in Marketing, Business, or a related course.
• Minimum of 2 years of demonstrated experience in digital marketing, social media marketing/management, or content management.
• Strong copywriting and creative content creation skills
• Demonstrable experience strategizing, planning, and executing social media campaigns.
• Digital media buying knowledge/experience is a plus
• Demonstrable experience working on projects across Kenya and Uganda.
• Social Media Management Tools: Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics.
• Analytics and Reporting: Ability to use analytics tools such as Google Analytics, Facebook Insights, or Twitter Analytics to track and analyze social media performance, and generate reports for management.
• Emerging Trends: Stay updated on the latest social media trends, algorithm changes, and industry best practices to ensure the ride-hailing firm remains competitive.
• Customer Service: Proficiency in managing customer service inquiries and feedback through social media channels, ensuring timely and appropriate responses.

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Competencies /Personal Skills

• Communication Skills: Strong written and verbal communication skills to effectively convey the brand’s message and engage with customers. Proficiency in the English, Luganda, and Kiswahili languages is required.
• Cultural Sensitivity: Awareness of and sensitivity to cultural nuances in Kampala and Nairobi to tailor content and responses accordingly.
• Creativity: The ability to think creatively and come up with innovative ideas for social media campaigns that resonate with the target audience.
• Time Management: Efficiently manage time and prioritize tasks to meet posting schedules and respond promptly to customer inquiries.
• Adaptability: Ability to adapt to changes in social media algorithms, user behaviors, and industry trends.
• Problem-solving: Quick problem-solving skills to address issues or negative feedback on social media professionally and constructively.
• Team Collaboration: Work effectively with other teams such as marketing, customer support, and product development to align social media efforts with overall business goals.
• Customer-Centric Mindset: Understand and prioritize customer needs, ensuring that social media efforts contribute to a positive customer experience.

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How to Apply:

Send an email to recruitment@safeboda.com, and CC kennycarrington@safeboda.com, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use “VP of Marketing” as the email subject.

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