Brand & Marketing Manager Job Placement – PostBank Uganda Ltd (PBU)

Job Title:   Brand & Marketing Manager

Organisation: PostBank Uganda Ltd (PBU)

Duty Station:  Kampala, Uganda

Reports to: Head of Marketing & Communications

About US:

PostBank Uganda Ltd (PBU), a government owned bank regulated by Bank of Uganda under the Financial Institutions Act, 2004. The bank focuses on being the market leader in advancing financial inclusion.

Job Summary: The Brand & Marketing Manager is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.

Key Duties and Responsibilities:

• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
• Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
• Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
• Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.
• Drive new ideas and day to day marketing department operations.
• Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.
• Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
• Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

Qualifications, Skills and Experience:

• Bachelor’s degree in marketing, Business or a related field
• Post Graduate qualifications is an added advantage.
• Professional qualifications in CIM/ CIPR are an added advantage.
• At least seven years of experience in marketing, with experience in leading teams.
• Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
• Knowledge of the Bank’s business model, its strategy and all of its products and services.
• Good sense of customer behaviour and solid grasp and interpretation of the market environment.

Business Behaviours

• Strong communication skills (oral and written)
• Self-organization and task effectiveness
• Planning and coordination skills
• Customer centricity and a passion for the PBU brand
• Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
• Ability to work under pressure in a fast-paced environment.

How to Apply:

Please send your application to Apply by Email addressed to the Chief Human Resources Officer and put the job you are applying for as the Subject (Strictly).

Note:

The following documents should accompany the application strictly online:

• Detailed CV
• Certified copies of academic documents
• Applicants address and day time telephone contacts
• Postal/email address and daytime telephone contact of three referees of good standing in society one of which should be your current Supervisor.

Deadline: 15th March 2024 by 5.00pm

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