Job Title: Brand & Marketing Manager
Organisation: PostBank Uganda Ltd (PBU)
Duty Station: Kampala, Uganda
Reports to: Head of Marketing & Communications
About US:
PostBank Uganda Ltd (PBU), a government owned bank regulated by Bank of Uganda under the Financial Institutions Act, 2004. The bank focuses on being the market leader in advancing financial inclusion.
Job Summary: The Brand & Marketing Manager is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.
Key Duties and Responsibilities:
- Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
- Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
- Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
- Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.
- Drive new ideas and day to day marketing department operations.
- Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.
- Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
- Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
Qualifications, Skills and Experience:
- Bachelor’s degree in marketing, Business or a related field
- Post Graduate qualifications is an added advantage.
- Professional qualifications in CIM/ CIPR are an added advantage.
- At least seven years of experience in marketing, with experience in leading teams.
- Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
- Knowledge of the Bank’s business model, its strategy and all of its products and services.
- Good sense of customer behaviour and solid grasp and interpretation of the market environment.
Business Behaviours
- Strong communication skills (oral and written)
- Self-organization and task effectiveness
- Planning and coordination skills
- Customer centricity and a passion for the PBU brand
- Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
- Ability to work under pressure in a fast-paced environment.
How to Apply:
Please send your application to [email protected] addressed to the Chief Human Resources Officer and put the job you are applying for as the Subject (Strictly).
Note:
The following documents should accompany the application strictly online:
- Detailed CV
- Certified copies of academic documents
- Applicants address and day time telephone contacts
- Postal/email address and daytime telephone contact of three referees of good standing in society one of which should be your current Supervisor.
Deadline: 15th March 2024 by 5.00pm
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