Brand & Marketing Manager Job Placement – PostBank Uganda Ltd (PBU)

Job Title:   Brand & Marketing Manager

Organisation: PostBank Uganda Ltd (PBU)

Duty Station:  Kampala, Uganda

Reports to: Head of Marketing & Communications

 

About US:

PostBank Uganda Ltd (PBU), a government owned bank regulated by Bank of Uganda under the Financial Institutions Act, 2004. The bank focuses on being the market leader in advancing financial inclusion.

 

Job Summary: The Brand & Marketing Manager is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.

 

Key Duties and Responsibilities:

  • Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
  • Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
  • Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
  • Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.
  • Drive new ideas and day to day marketing department operations.
  • Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.
  • Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
  • Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

 




Qualifications, Skills and Experience:

  • Bachelor’s degree in marketing, Business or a related field
  • Post Graduate qualifications is an added advantage.
  • Professional qualifications in CIM/ CIPR are an added advantage.
  • At least seven years of experience in marketing, with experience in leading teams.
  • Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
  • Knowledge of the Bank’s business model, its strategy and all of its products and services.
  • Good sense of customer behaviour and solid grasp and interpretation of the market environment.

 

Business Behaviours

  • Strong communication skills (oral and written)
  • Self-organization and task effectiveness
  • Planning and coordination skills
  • Customer centricity and a passion for the PBU brand
  • Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
  • Ability to work under pressure in a fast-paced environment.

 

How to Apply:

Please send your application to hr@postbank.co.ug addressed to the Chief Human Resources Officer and put the job you are applying for as the Subject (Strictly).

 

Note:

The following documents should accompany the application strictly online:

  • Detailed CV
  • Certified copies of academic documents
  • Applicants address and day time telephone contacts
  • Postal/email address and daytime telephone contact of three referees of good standing in society one of which should be your current Supervisor.

 

Deadline: 15th March 2024 by 5.00pm

 

For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline

 

Date Posted 2024-03-11
Valid Through 2024-03-15
Employment Type FULL_TIME
Hiring Organization PostBank Uganda Ltd
Job Location Kampala, Kampala, Kampala , 0256, Uganda

Related Jobs