Job Title: Shopper Marketer
Organization: Diageo (UBL)
Duty Station: Portbell Brewery, Kampala, Uganda
About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
About UBL:
UBL is a subsidiary of EABL who owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural, multi-national environment. UBL is further categorized into Demand and Supply functions. The Supply business focuses on the production of beer and spirits. The Demand business is involved in marketing and selling the product through RTM partners and retailers to consumers.
Job Summary: The Shopper Marketer is responsible for the creation of all the must-have and focus Brand Shopper Marketing growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers. The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready. There is a requirement in this role to develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’
Key Duties and Responsibilities:
- Working very closely with brand team, and starting with strong insights, this role leads the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is for all Trademark brands including innovations
- Delivers Inspiration and Toolkits that are ‘Channel Ready’ across countries for Execution
- Working with, and managing Agencies to set very high standards and deliver the very latest and best Shopper Marketing work in the industry
- Deliver tools that conform to the Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings
- This role will also control the flexible resourcing work plan across all Shopper Marketing and Category Asset Creation teams. As part of this, the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency model we use
Qualifications, Skills and Experience:
The applicant should have relevant qualifications
How to Apply:
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.
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