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Job Title:   Manager – Own the Home Segment Home Broadband

Organisation: MTN Uganda Limited

Duty Station: Kampala, Uganda

Reports to: Senior Manager – Marketing & CVM _ Home Broadband

About US:

MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.

Job Summary:   The Manager – Own the Home Segment. Home Broadband will be responsible for formulation and periodic review of  the organization’s home broadband marketing strategy; Oversee the implementation of home broadband specific market strategy, product design, promotional plans,  specific events for defined that address market needs & commercial requirements; Execution of the home broadband segment Go-To-Market with the support of cross functional teams, external partners and key stakeholders at MTN Group; Spearhead activities to strengthen MTN’s brand leadership in Uganda

Key Duties and Responsibilities:

• Ownership of the marketing strategy for growth of home broadband through acquisition and retention
• Management of production process for the home broadband segment (on time and within budget).
• Complete accountability of pricing and value proposition design and customer experience relating to home broadband portfolio.
• Pro-active base management through flytxt, LCMS and campaign library
• Manage segment product portfolio to optimize revenue and profitability (Grow overall profitability of existing product offerings that appeal to the Segment ).
• Constantly review the Segment marketing mix to ensure MTN remains competitive and achieves Business plan objectives.
• Prepare presentations for internal and external use (pre-launch, during and post)-GTM, Messaging journey.
• Monitor the local and international environment to identify new products and services opportunities which are relevant to the segment.
• Create and maintain a dynamic and consistent positioning, image and presence within the segment for MTN (while conforming to MTN Corporate Identity)
• Coordinate the conceptualization and implementation of an end-to-end communication strategy which includes ATL (TV, cinema, print, radio and internet) and BTL elements (merchandise, collateral, POS, promotions and events).
• Leverage internal and external customer analytics to identify and understand the consumer decision making process within the segment.
• Contribute to the overall department for strategy development.

Managerial / Supervisory Responsibilities

• Briefing and management of the production process for the segment.
• Planning, supervision, and coordination of events including the agency and internal project teams allocated to the events.
• Discretionary management of the segment budget as allocated by the Senior Manager Consumer Marketing so that (optimal) maximum effectiveness is achieved and so that fiscal is within budget.
• Presentations to Marketing Management/Leadership team and key MTN group stakeholders.
• Constantly review the Segment marketing mix to ensure MTN remains competitive and achieves Business plan objectives.
• Reevaluation of market strategy as it relates to the market dynamics of the time and the management of the resources and the incumbent’s disposal to ensure maximum effectiveness of the strategy with regards to the meeting of the requirements of the business plan)

KPA Quality Standards/ Measures (KPIs for job)

• Growth of Home Broadband (HBB), Mobile Broadband (MBB) penetration of RGS90 base
• Reduction of Churn within Home broadband segment
• Timely delivery of annual, quarterly, monthly activity plans
• Effective management of partners, vendors, and key stakeholders within area of control
• Profitability of home broadband segment and overall portfolio health
• Effectiveness and efficiency of implemented activities for the segment.

Qualifications, Skills and Experience:

• The applicant must hold a Degree in Marketing/business related field
• At least four years of experience in marketing or brand & communication
• Telecommunication experience is an added advantage.

Competencies                                                                                                                                                 

Knowledge:                                                                                                                                                       

• Knowledge and understanding of consumer behavior.
• Understanding of marketing and market research principles
• Understanding of mobile technology
• Financial understanding

Skills / physical competencies:                                                                                                                                                  

• Organizational and coordination skills
• Analytical skills
• Creativity
• Negotiation skills
• Task oriented.
• Interpersonal skills
• Attention to detail.

Behavioral qualities:                                                                                                                                                        

• Assertive
• Initiative
• Self-motivated
• Persuasive
• Decisive

NB: Female applicants are strongly encouraged to apply.

How to Apply:

All candidates who wish to join MTN Uganda Limited in this capacity should apply online at the link below.

Click Here

Deadline: 5^th January 2024

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