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Job Title:  Marketing Officer

Organisation: Great Lakes Safaris Ltd

Duty Station:  Kampala, Uganda

Reports to: Head of Business Development (HBD) & International PR & Marketing Specialist (PRM)

About US:

Great Lakes Safaris is a specialized safari company offering tailor-made safaris and small group tours to the heart of East Africa.

Job Summary:   The Marketing Officer will coordinate and manage the marketing activities of Great Lakes Safaris (GLS) and Uganda Lodges (ULL)

Key Duties and Responsibilities:

• Liaise internally and externally with HBD & PRM to develop subsequent marketing strategies quarterly – Implement the above strategies in close cooperation with the HBD.
• Carry out market research and in liaison with the HBD, PRM and Tour guides update existing itineraries and design new itinerary products.
• Liaise with the HBD & PRM in the drafting of all agents (Audley travel, Exodus Travel, EXPLORE Worldwide, etc.) /association contracts directly related to GLS/ULL annually
• Actively gather, analyze and manage customer feedback on a monthly basis
• In liaison with HBD & PRM – Plan, organize and direct communications, promotions and advertising for ULL/GLS on a monthly basis
• Organizing agents FAM Trips for both local and international agents as well as GLS/ULL.
• Monitoring and manage all social media accounts and the websites, updating them with relevant information for both GLS/ULL
• Updating the monthly newsletter for GLS/ULL and ensuring it is sent to our database Custodian of content creation – liaise with the HBD & PRM in coming up with relevant content (high resolution photos, videos and updates) for GLS/ULL
• In liaison with the HBD & PRM, participate in exhibitions, ensure follow ups are done and reports are generated
• In liaison with the HBD & PRM, maintain strong relationships with partners, agents, government agencies, tour operators, lodges and hotels, as well as other suppliers and service providers crucial for the smooth operations of the business in this industry.
• With the guidance of the PRM, provide a monthly report summarizing activities undertaken by the marketing department

Qualifications, Skills and Experience:

• The applicant must hold a Degree in Marketing/PR/Customer Relations or related field
• At least three years of experience in Marketing
• Experience in a supervisory role will be of an added advantage
• Product knowledge related to the tourism industry

How to Apply:

All interested candidates should submit their Cover Letter, CV, and copies of their academic documents to recruitment@greatlakessafaris.com with subject as “GLS-MKT”. Please note that only shortlisted candidates that meet the job requirements will be contacted.

Deadline: 11th October 2023 by 5:00 pm.

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