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Job Title:  Senior Marketing Officer – Leisure

Organisation: Uganda Tourism Board (UTB)

Duty Station:  Kampala, Uganda

Reports to: Marketing Manager

 

About US:

Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:

• To promote and contribute to the Development of Tourism sector both within and outside of Uganda.
• To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
• To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.

 

Job Summary:  The Senior Marketing Officer – Leisure will develop, implement, track and optimize tourism potential in order to increase tourism arrivals, revenue and spend from the source markets. Other notable activities include digital strategies and executions, public relations and media familiarisations, international trade marketing, collateral production, market research, sales and advertising.

 

Key Duties and Responsibilities:

Promotion of Destination Uganda through Marketing

• Communications, events & Experiential Develop and implement an aggressive marketing strategy for Destination Uganda.
• Work closely with PR Office to come up with marketing communications strategy/tactics to promote destination Uganda

Brand Development & Management        

• Review and implement the POA brand manual in the key source markets around the world for increased destination awareness.

Performance Management & Reporting 

• Oversee planning, execution, performance appraisal and reporting by all officers in the marketing department.

Regional and Domestic Source Market Development          

• Coordinate identification, and supervision of source markets representatives
• Conduct market pointers to keep abreast with emerging issues in the source markets
• Collaborate with Ugandan missions abroad to promote destination Uganda
• Work closely with regional partners for joint promotion of the EAC/Africa

Conduct Market Research     

• Undertake market research and assess demand trends and other aspects of the operations of the Tourism Industry
• Subscribe to databases of tourism operators for effective and efficient targeting of tourists/partners
• Conduct activations in the domestic market
• Develop position papers to respond to the changing environment

Leveraging Technology in Tourism Promotion

• Through the extensive use of Information Technology, implement the marketing plan in one or more key geographical and niche product markets.

Communication Strategy in Marketing

• Develop communication strategies for reaching key stakeholder groups and form productive relationships with the media and other agencies for the sustainability of these communication programs

Managing Resources   

• Prepare annual plans and projected budgetary requirements and institute a system for monitoring work plan/expenditure against approved work plan/budget.
• Supervise staff and conduct timely performance management
• Log risks in the course of work for effective escalation and response

Partnerships        

• Working with partners to create and develop tourism opportunities and products in coordination with the department of Quality Assurance; and Product Development and Investments Unit.
• Create and manage a database of key partners
• Organizing and meeting with tourism stakeholders on a regular basis to build effective relationships in support of overall strategies

 

Key performance indicators:

• Marketing Strategy Developed and Implemented
• Annual marketing plan
• Timely performance reports (weekly, monthly, quarterly and annual).
• Market pointer reports
• M&E reports on travel and satisfaction
• Database base of travel and media trade
• Calendar of events (internal and external) published timely.
• Strategic documents developed/reviewed and implemented. Digital Strategy Developed and Implemented. Monthly risk logs.

Qualifications, Skills and Experience:

• The applicant must hold an Honours Bachelor’s Degree in either, Marketing, B.COM (marketing), BBA (marketing) from a reputable institution.
• Master’s Degree in Marketing, in either Marketing, B.COM (marketing), BBA (marketing) from a reputable institution.
• Professional qualifications in Marketing, CIM at least Level 6 is a requirement
• A minimum of three years of relevant experience in the tourism sector and/or in the promotion, marketing and facilitation of tourism at national, regional and international levels.
• Research/ Knowledge Management Thinking clearly, deeply and broadly: A desire to understand the consumer and how they will respond to marketing activity, combined with the curiosity to test and monitor behaviour.
• Ability to work independently to achieve marketing goals. quality results and service
• Building collaborative relationships to build an environment that fosters collaboration, able to handle conflict constructively, and establish good stakeholder relationships.
• Communicating information effectively, communicates ideas, requests and
• information to others in an open and positive manner, strengthening cross organisational working relationships.
• Practising innovation and change, proactively seeks new ideas and ways to do things differently, demonstrating courage in the face of challenges and solving problems efficiently and effectively.
• Personal Integrity
• Excellent interpersonal skills, with the ability to work in a team setting
• Results oriented

 

How to Apply:

All interested and eligible Ugandans who meet the above requirements are invited to apply. Applications should include a detailed CV (with email, telephone contact and postal address), plus certified copies of all academic certificates and transcripts, testimonials, past appointments copy of national identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below:

 

Chief Executive Officer,

Uganda Tourism Board,

Plot 42, Rotary Avenue (Lugogo Bypass),

6th Floor Lugogo House,

P.O. BOX 7211 KAMPALA

TEL. +256 414 342196/7 Fax +256 414 342 188

E-mail: utb@utb.go.ug

 

NB: UTB is an equal opportunity employer. Please note that only shortlisted candidates will be contacted, and any form of canvassing will lead to disqualification.

 

Deadline: 19th August 2023

 

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