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Job Title:    Corporate Communications/Digital Marketing Officer (Fresher Jobs)

Organization: NIC General Insurance Company Limited

Duty Station: Kampala, Uganda

About US:

NIC Holdings is one of the largest financial institutions in East Africa with a network of branches spread across the country, offering a full range of insurance products and services in Life and Non-Life insurance businesses and Financial Management. NIC Holdings has two subsidiaries which include NIC General Insurance Company Limited and NIC Life Assurance Company Limited.

Job Summary:  We are seeking a skilled and dynamic Communications Officer/Digital Marketing professional to join our team. In this position, you will play a pivotal role in enhancing our brand presence, engaging our audience, and driving our digital marketing efforts. The ideal candidate is a creative thinker, strategic planner, and proficient executor of digital marketing campaigns and communication strategies.

Key Duties and Responsibilities:

Digital Marketing:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation.
• Manage and optimize digital campaigns across various platforms, including social media, email marketing, and online advertising.
• Monitor and analyze the performance of digital marketing efforts, providing regular reports and insights to the team.
• Stay updated on digital marketing trends, tools, and best practices, and implement innovative approaches to achieve campaign goals.

Social Media Management:

• Create, curate, and schedule engaging content for various social media platforms.
• Build and maintain a social media content calendar aligned with the overall marketing strategy.
• Foster community engagement by responding to comments, messages, and inquiries in a timely and personable manner.
• Monitor social media trends, conversations, and competitors to identify opportunities for engagement and growth.

Content Creation:

• Write and edit compelling, high-quality content for digital platforms, including website, blog posts, social media, and email campaigns.
• Collaborate with internal teams to gather information and create content that aligns with brand messaging and objectives.
• Ensure content is optimized for SEO and resonates with the target audience.

Email Marketing:

• Plan, develop, and execute effective email marketing campaigns, including designing templates, segmenting lists, and tracking results.
• Manage subscriber lists, ensuring compliance with privacy regulations and best practices.

Analytics and Reporting:

• Track key performance indicators (KPIs) related to digital marketing campaigns and communication efforts.
• Generate regular reports showcasing the effectiveness of various strategies and suggesting areas for improvement.
• Use data-driven insights to refine strategies and achieve better results over time.

Brand Management:

• Maintain a consistent and cohesive brand voice across all digital channels and communication materials.
• Collaborate with design and creative teams to ensure visual consistency and alignment with brand guidelines.
• Oversee all outdoor and indoor branding activities
• Facilitate effective internal communications and engagement content
• Develop working relationships with journalists in different types of media outlets
• Undertake any other duties as assigned

Qualifications, Skills and Experience:

• The applicant must hold a Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Strong understanding of digital marketing strategies, tools, and platforms.
• Proficiency in using social media management and email marketing tools.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and a keen eye for detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of SEO and SEM best practices is a plus.
• Familiarity with graphic design tools and basic HTML/CSS knowledge is an advantage.

How to Apply:

If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, kindly send your resume to the email address below indicating on the subject of your email the job title. For example, Ref: Application for Corporate Communications/Digital Marketing Officer .

Strictly apply through email: vacancy@nic.co.ug

NB: We are an equal opportunity organization; both male and female candidates are encouraged to apply.

Deadline: 1^st September 2023 by 5:00pm

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