Job Title: Analyst – Segmentation and Propensity Model
Organisation: MTN Uganda Limited
Duty Station: Kampala, Uganda
Reports to: Senior Manager – Customer Value Management and Loyalty
About US:
MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.
Job Summary: The Analyst – Segmentation and propensity model will be responsible for planning, building, maintaining, commercializing, and implementing predictive and segmentation models spanning prepaid, and enterprise bases.
Key Duties and Responsibilities:
Strategy
- Enable the customer base management strategy and campaign roadmap by developing predictive models and segmentation which supports the overall CVM strategy and P&L by increasing offer relevance and revenue uplift.
- Operationally manage these models to deliver commercial return and technical implementation to allow automation.
Delivery
- Create and maintain model development roadmap.
- Business case development to determine the commercial opportunity of implementing models.
- Automation of developed models
- Integration of models in campaign management and customer interfacing support systems
- Delivery, implementation, and enhancement of a CVM specific deal creation program (Next best action)
- Managing machine learning predictive models and their outcomes
- Enhancing modelling capability by evaluating technical modelling platforms
Capability
- Create and maintain model development roadmap including the technical requirements for big data inclusion in the analytical environment.
- Ability and expertise in building statistical data models, predictive analytics, segmentation and clustering, heuristic analytics, exploratory analytics.
- Integration of models in key campaign management systems
- Enhancing modelling capability by evaluating technical modelling platforms
- Prior experience in conducting and designing internal and external research.
- Proficiency in analytics tools like SAS/UNICA/Power BI, etc
Supervisor / Leadership / Managerial Tasks:
- Have the self-insight and flexibility to adapt to different situations.
- Communicate actively and effectively resolving any potential conflicts that may arise.
- Employee relations and collaborative teamwork
- Manage contributions and expectations of external service providers and stakeholders.
- Ensure ongoing liaison with other areas of the business.
- Review performance management, evaluating, assessing, and tracking performance to ensure that objectives and targets are achieved.
- Build and enforce a customer centric approach.
- Live the MTN Brand values –influence employees’ behavior.
- Influence other stakeholders to achieve the business objectives of the channel
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Qualifications, Skills and Experience:
- The applicant for the MTN Uganda Analyst – Segmentation and Propensity Model job must hold a Bachelor’s degree preferably in mathematics, Economics, Information Technology, Statistics, Business computing or Commerce
- Postgraduate qualification in Marketing or Business Administration
- Three years of experience in business analysis and financial modeling in the marketing environment.
- Demonstrated leadership in predictive modelling within a large organization.
- Experience in predictive model development, maintenance, commercialization, and automation.
- Commercially astute
- Experience in managing dynamic learning engine solutions (preferred)
- Experience with technical and commercial implementation of predictive models
- Telecommunication experience is an added advantage.
- Highly proficient in all MS Office applications: Word, Excel, PowerPoint, and database experience
- Demonstrated ability to create structure within an unstructured environment.
- Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level
- Expertise in customer data, information systems, data warehouses, data marts, business intelligence software and systems
- CVM methodology, principles, capabilities, and techniques.
- Business Analysis and Data Management
- Statistical modeling and multivariate analysis
- Segmentation techniques
- Scoring techniques
- Data Quality analysis
- Algorithm Knowledge
- Data mining and predictive analytics
- Reporting and performance analysis
- Knowledge of local markets, including market trends
- Business Performance Measurement & Management
- Business and financial planning
NB: Female applicants are strongly encouraged to apply.
MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.
How to Apply:
All candidates who wish to join MTN Uganda Limited in this capacity should apply online
Deadline: 19th April 2023
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