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Job Title:   Brand & Events Officer (Fresher Jobs) 

Organisation: I&M Bank Uganda

Duty Station: Kampala, Uganda

Reports to: Head, Marketing & Corporate Communications

About US:

I&M Bank is a leading banking and insurance group in Eastern Africa with a presence in Kenya, Mauritius, Rwanda, Tanzania and Uganda. I&M Bank Uganda is a commercial bank headquartered at Kampala Road plot 6/6A with a growing regional presence.  The Bank offers a wide range of commercial banking and financial products and services, and prides itself on introducing innovative products and services based on the needs of its customers.

Job Summary: The Brand & Events Officer will handle all brand management roles including advertising and promotions, event management and sponsorships.

Key Duties and Responsibilities:  

• Actively participate in the development and management of the department’s annual budget.
• To manage the Bank’s Corporate brand and protect its integrity both internally and externally.
• Develop and manage the Bank’s product profile.
• Create specific Product Marketing plans for selected products and execute them in conjunction with Marketing and Business Units.
• Plan and execute promotion campaigns to foster the sales of selected products and services.
• Establish and maintain external partnerships like merchants’ tie-ups/service provider arrangements to bolster certain products.
• Design, implement and maintain certain services/products that have bank-wide implication but no defined business owners viz. customer loyalty programs, staff incentive schemes, product Apps etc.
• Conduct Branch quality audits review to be done in February and July.
• Handle all supplies and marketing inventory for new branches.
• Highlight quarterly branch requirements and ensure branding uniformity and quality is maintained.
• Handling Branding requirements for ATMs, Branches and Events.
• Create and implement structured distribution of branch promotional and stationery items and, ensure timelines are adhered to. Task to be completed within respective deadlines.
• Monitor Bank’s visibility /exposure on contracted media – ensure maximum exposure as stipulated in the signed agreements/contracts & keep a regular update of contract timelines.
• Regular checks on lighting, correct advertisements, well maintained flexes and contracts are up to date.
• Create and update template showing maintenance of billboards.
• Inventory of all marketing promotional material to be conducted quarterly, with repairs or replacements made where necessary especially in the case of tents, banners.
• Development, implementation and integration of strategic communications plans that advance the business’s brand identity in the market.
• Develop and execute strategies that are intended to create and uphold a positive public image for clients.
• Ensure brand consistency in all advertising efforts and branches.
• Provide technical support and advise on planning publicity strategies and campaigns.
• Provide technical assistance on all Bank events.

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Qualifications, Skills and Experience:

• The applicant must hold a University Degree preferably in Digital Multimedia with qualifications in Marketing, communications / Brand management and related fields.
• At least two years of related work experience
• Graphic design experience
• Brand management
• Supplier management
• Ability to work under pressure.
• Communication skills
• Interpersonal skills

How to Apply:

All suitably qualified and interested applicants should apply online at the link below. Please ensure to attach your academic credentials

Click Here

Deadline: 25^th January 2023 by 5:00pm

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