Job Title: Channel & Trade Marketing Specialist
Organisation: Coca-Cola Beverages Africa
Duty Station: Kampala, Uganda
Reports to: Channel & Trade Marketing Manager
About US:
Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.
Job Summary: The Channel & Trade Marketing Specialist will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value, and leading local operational Channel and Trade Marketing strategies.
Key Duties and Responsibilities:
- Develop and execute Regional Channel & Trade Marketing Plans in the country.
- Deliver superior brand activation, shopper, and channel strategies and plans.
- Generate promotional execution strategies to support sales and maximize revenue growth at the regional level.
- Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in-store execution
- Develop trade marketing tools and equipment to support sales teams by category by region
- Execute short and long-term revenue growth strategies for local customers.
- Build superior knowledge and understanding of the market including shoppers, consumers, customers categories, and competitors.
- Develop Key Customer Service Drivers to enable revenue growth and margin expansion
- Support Digitalization agenda including CIC, E-Commerce, and Omnichannel Strategy
- Analyze, evaluate and communicate the category performance across channels and customers
Qualifications, Skills and Experience:
- The applicant must hold a Bachelor’s Degree: Marketing, Economics, or Business Administration
- Post Graduate Qualification: (added advantage)
- Two to three years of experience in Sales and Marketing areas
- Strong understanding of the macro business environment
- In-depth understanding of the country’s beverage market and understanding and appreciation of the competitive and competitor environment
- Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation, and insights, market research
- Proven experience in insight channel development,
- Experience aligning stakeholders cross-functionally and between markets and centers.
- Experience working across multiple markets required, preferably including experience in emerging markets.
Competencies
- Execution Excellence
- Planning
- Result and Execution Driven
- Financial & Business acumen
- Stakeholders Management
- Smart Business
- Finance/Budget controlling
- Customer focused
- Highly Analytical
- Accountability
- Operational Management Acumen
- Strong Organizational Process / Systems Awareness & Integration
- Systems management
How to Apply:
All suitably qualified and interested applicants should apply online at the link below.
Deadline: 13th September 2022
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