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Job Title: Marketing Manager Cost Centre

Organisation: Marie Stopes Uganda (MSU)

Duty Station:  Kampala, Uganda

Reports to:  Director, Social Business Budget Responsibilities

About US:

Marie Stopes Uganda (MSU) is an NGO registered in Uganda. We are affiliated to Marie Stopes International. For over 20 years, Marie Stopes Uganda (MSU) has been working to provide voluntary family planning (FP) services to thousands of men and women across the country. MSU is the largest, most specialized private FP and reproductive health (RH) organization working in every district of Uganda with approximately 30% of modern contraceptive market share.

Job Summary: This role reports to the Director Social Business and works in close collaboration and in support of the Product Sales and Centres lead roles and the Hotline Specialist. The purpose of the post is to support the development of the organisation’s marketing strategy in relation to the achievement of effective and profitable sales of Marie Stopes branded products and Marie Stopes clinical services. Developing excellent intelligence of our clients, customers and potential markets and cost effective exploitation of opportunities the role shows a clear ROI in relation to his/her costs the post holder coordinates all CRM communications and engages across the external stakeholders to achieve impact. This role currently has no line-management responsibilities.

Key Duties and Responsibilities:

 Support the development, roll out and ongoing review of a MS marketing strategy which aligns with brand values and demonstrates ROI

• Work on marketing strategies in close collaboration with the Product Sales and Centres lead roles and the Hotline Specialist
• Analyze market and competitor trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Gather and analyze client and customer insights and changing client and customer needs and preferences and ensure marketing strategies are updated to reflect these changes
• Utilize internal and external resource in order to gather client insights, develop and execute new concepts, business models, channels and partners to position business as innovator and leader
• Together with the Sales Manager, identify opportunities for expansion of product portfolio based on unmet client needs with commercially viable, surplus generating product solutions
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
• Report monthly on campaign progress (cost and activities)
• Report quarterly on results
• Manage media relationships and capitalize on PR opportunities in relation to social enterprise

Supporting the product sales team with well-targeted, insight-driven and consistently branded promotions and materials

• In close collaboration with the Product Sales and Marketing team, develop an excellent understanding of the products and the day to day issues faced and constraints to success
• Develop demand generation strategies to drive awareness and client trial/repurchase of MS products
• Lead all areas of content generation and production across all media platforms, including digital and social media
• Ensure all activities, messages and promotions are consistent with product brand positioning

Supporting the Clinical services teams through development of targeted, insight-driven and consistently branded promotions and materials

• In close collaboration with the Clinical Services team and Centres, develop an excellent understanding of the services offered and the day to issues faced and constraints to success
• Review client satisfaction rates through client exit interviews ,information management systems , call centre etc. and work with clinics lead to adapt strategies accordingly
• Lead all areas of content generation and production across all media platforms including digital and social media
• Ensure all activities, messages and promotions are consistent with MSI global brand positioning

Qualifications, Skills and Experience:

• Advanced degree in Marketing, Development Communication, Social Marketing or Public Health
• Excellent knowledge of the Ugandan health sector
• Knowledge of family planning an advantage
• Experienced in media and Behavioural Change Communication (BCC)
• Experience of over three years in undertaking similar assignments
• Ability to build effective relationships, influence and negotiate with internal and external stakeholders at every level of seniority
• Ability to prioritise a complex and demanding workload
• Ability to develop innovative and practical solutions to challenges
• Ability to gather and interpret client insights and turn client insights into action plans
• Experience of developing and executing successful demand generation strategies
• Ability to present work at external events, including some out of hours travel and working
• Excellent and creative oral and written communication skills, including ability to write in English and at least two Ugandan languages
• Excellent engagement with informational technology and social media platforms
• A proven record of partnership working to achieve better results
• Experience of project managing marketing projects including developing concepts for audience specific projects

How to Apply:

All suitably qualified and interested candidates should apply online at the link below

Click Here

Deadline: 31^st May 2022

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