The Ugandan Jobline

Job Title:  Head of Marketing and Communications

Organisation: PostBank Uganda Ltd

Duty Station:  Kampala, Uganda

Reports to: Managing Director

About US:

PostBank Uganda Ltd is a Government owned bank regulated by Bank of Uganda under the Financial Institutions Act, 2004. The bank focuses on the mass market with operations spread across the country. The bank is growing and expanding its operations, hence creating a job opportunity for qualified persons to fill the positions above.

Job Summary:  To monitor, evaluate and ensure compliance with credit operating policies, procedures, processes, guidelines and to champion improvement, rationalisation, and re-engineering of credit management at branches.

Key Duties and Responsibilities:

Marketing and Branding

• Develop marketing strategies and communicate the bank’s vision, goals and objectives and ensure alignment of unit’s goals and activities
• Coordinate the development and review the annual marketing plan for the bank in line with the projected growth levels, the existing business levels and Bank business plan and Policies
• Develop, review and monitor the bank’s market information system and make strategic recommendations in line with the growth projections and the existing business levels and Bank Policies.
• Plan, review and monitor the implementation of the brand building and consolidation strategies of the bank and submit regular compliance reports in line with the core values of the Bank
• Develop and project a reputable public image for the Bank to reflect its vision, strategic direction and enhance its competitive positioning
• Coordinate the monitoring and surveillance activities to ensure the Bank’s corporate image and reputation is upheld and not tarnished
• Stay abreast of industry and corporate developments, events and issues in support of the Bank’s corporate image and responsibilities.
• Develop a framework to gauge the public perception of the Bank and develop appropriate strategies and action steps to ensure alignment of public perception with the image desired by the Bank.
• Receive, review and determine appropriate course of action with respect to project and program proposals in support of the Bank’s corporate image and reputation.
• Carry out market research, enhance the corporate image of the Bank, and merchandizing the Bank products and services.
• Plan, coordinate and monitor advertising activities.
• Participate in enhancing the profitability of the Bank through diversifying the Bank’s product portfolio and market.
• Ensure that a standardized provision of PBU services, products and image is maintained.
• Participate in the costing of new and existing products and projects & determine their viability.
• Ensure the banks visibility through effective branding strategy
• Provide guidance and assistance to Business Units in the conduct of product/ service campaigns/programs.

Communication

• Develop and effective communication strategy to enable achievement of overall bank goals
• Effective implementation of the Bank’s key communication & Brand initiatives.
• Initiate and develop plans for communication with public and within the bank.
• Manage media relations, guide internal communication including updating the intranet & manage external training.
• Gathers information about the bank’s competitors and entire banking industry and maintains a management information system for the department.
• Provide strategic direction towards strengthening the Bank’s reputation and relationships with key stake holders, including regulators and the media.
• Coordinate the planning, organizing and execution of corporate and social events.
• Develop and establish beneficial relationships with media houses, agencies etc., in support of the Bank’s corporate image and reputation.
• Develop a system to cohesively coordinate all activities relating to the allocation, procurement, and distribution of corporate gifts.
• Coordinate the resolution of related issues emanating from both internal and external sources as may be considered appropriate.
• Act as the Bank’s spokesperson and represent the Bank at a senior level for public events where necessary.

People

• Develop and monitor the performance of the department.
• Provide guidance and leadership to subordinate teams to ensure effective execution of the department’s activities.
• Ensure key human capital issues are resolved consistently across the department, in line with the guiding principles, policies and practices established by the Bank
• Regularly appraise the activities and functions of the department and make recommendations for improvement to the supervisor.

Qualifications, Skills and Experience:

• The ideal applicant must hold a Bachelor of Commerce/ Business Administration, Mass Communication, Languages, and related fields.
• MBA- Marketing option or Professional qualifications in Marketing (CIM) is an added advantage.
• Experience in a similar role of 5-8 years in a senior position.
• The ability to communicate clearly both verbally and in written form in a professional manner is deemed essential.
• Ability to build functioning working relationships across organizational, corporate, and cultural boundaries.
• Must have good verbal and written communication skills with good organizational and administrative skills.
• Sound knowledge of general banking law and operational practices.
• Ability to translate strategy into achievable performance objectives
• Takes clear accountability and focuses on delivery of broader corporate goals.
• Ability to take decisions and progress towards goals in conditions of uncertainty.
• Ability to demonstrate positive image and role model PBU’s values and leadership behaviours.
• Knowledge of the Media Industry
• Knowledge and understanding of Branding.
• Marketing and research skills
• Project Management Knowledge and.
• Must be a person of impeccable integrity

How to Apply:

All suitably qualified and interested candidates Please send your application to hr@postbank.co.ug and put the job you are applying as the Subject (Strictly)

Deadline: 24^th May 2022

For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline

Related Jobs