Job Title: BTL Officer (Fresher Jobs)
Organisation: Wave Mobile Money
Duty Station: Kampala, Uganda
About US:
Wave Mobile Money is building a cashless Africa – starting in Senegal, Cote d’Ivoire, Uganda & now in Mali. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave.
Job Summary: We’re looking for a BTL officer who’s creative, resourceful, and has experience coordinating large-scale below-the-line marketing strategies. You’ll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding as we rapidly scale our business and help us maintain desirable user growth and agent activation rates.
Key Duties and Responsibilities:
- Support the day-to-day logistics of marketing operations: roadshows, stands, events in the assigned region.
- Prepare supporting materials, promotional merchandise for events, and other BTL activities.
- Receive stock of marketing supplies and materials from our vendors and suppliers, and organize appropriate dispatching; track inventory of all stock and organize orders to avoid stock-outs
- Support in planning, implementation, and promoting a monthly, weekly, and daily BTL plan in the assigned regions.
- Plan & manage the periodically ground activation & promotions in the given region
- Control events including preparation and performing Events & Exhibitions
- Monitor competitor market activities
- Plan and execute POS materials
Qualifications, Skills and Experience:
- The applicant must hold a Bachelor’s degree in business, marketing, or similar area
- Two years of working experience in trade marketing, in-store communication, or a similar role.
- Outstanding understanding of Marketing Mix
- Speak and write English fluently.
- Knowledge of at least one or more local languages
How to Apply:
All interested and qualified candidates should apply online at the link below.
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