Regional Sales Manager Employment Opportunity – Uganda Breweries Ltd (UBL)

Job Title:   Regional Sales Manager

Organization: Uganda Breweries Ltd (UBL)

Duty Station:  Kampala, Uganda

Reports to: Divisional Sales Manager


About US:

Uganda Breweries Ltd (UBL) operates in a liberalized and competitive market.  The consumer is now more discerning, and demands both quality and value for money. The company seeks to perform all its activities in ways that prevent environmental pollution and ensure the occupational health and safety of its employees, contractors, suppliers and visitors.


Job Summary: This role is located within the Demand Sales business. The RSM role will be critical to the overall UBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence within distributors and our RTM. The Regional Sales Manager is the high level contact between UBL and its Distributors and will be in charge of both the “Push” and “Pull” elements in driving volumes / brand growth.


Key Duties and Responsibilities: 

  • Provide direction and leadership to the regional sales staff while implementing the company’s sales plans and strategies to maximise growth potential and achievement of the business KPI’s.
  • Ensure high standards of brilliant execution are met in all outlets in order to grow the business.
  • Effectively manage distributors, their performance and KPI’s to ensure they are set up to support delivery of their sales targets
  • Identify new RTM opportunities, develop implementation plans to drive market penetration and share
  • Develop sales plans and budgets to achieve and exceed the annual sales objectives for the region. Monitor and control the sales budget to ensure optimum utilization of resources in the region
  • Ensure optimal route to market to deliver improved distribution and market share gains
  • Transform distributor management capability through developing and implementing relevant Distributor management programs (BPMs)
  • Develop and maintain an efficient distribution network to ensure the comprehensive availability of company products and services across the region to achieve or exceed sales targets.
  • Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the quarterly and annual sales targets
  • Conduct regular market visits to check route coverage, competitor activity, and continuously search for new opportunities in order to increase sales in the region
  • Maintain P&L responsibility for the region and manage costs to ensure a profitable business
  • Provide distributors and customers in the region with information about new or improved products and offerings in order to drive sales
  • Drive the highest standards of execution throughout the region
  • Establish and ensure that all sales administration procedures relation to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets. Implement process and systems to drive customer profitability and achievement of long term business sustainability for the CD’s
  • Constantly monitor and evaluate distributors and their performance
  • Have a thorough understanding of distributor requirements and operational standards and enforce their implementation across the region
  • Develop strong relationships with key customers across channels
  • Maintain and develop the outlet universe to correct classification, making resource changes to best service the regions needs
  • Develop and coach the sales team and ensure that they are well motivated and engaged to stay and contribute effectively to the organization.
  • Ensure compliance with safety requirements at the work environment.

Qualifications, Skills and Experience:

  • The ideal candidate must hold a Bachelor’s degree in a business related field
  • At least five years of sales experience in a fast paced FMCG environment, with at least 2 years in management role
  • Strong track record in People Management & / or commercial roles within a consumer goods environment
  • Influencing and relationship management skills
  • Success in highly demanding sales organization
  • Leadership of a medium size team
  • Strong track record of sales delivery
  • Inspirational leadership
  • High levels of financial and P&L literacy as well as strong planning and project management skills
  • People management, Performance management & Coaching
  • Influencing
  • Selling skills
  • Problem solving
  • Training & development


How to Apply:

All candidates should apply online at the link below.


Click Here


For more of the latest jobs, please visit or find us on our facebook page

Leave a Reply

Your email address will not be published. Required fields are marked *