Brand Manager Scotch and Reserve Employment Opportunity – Uganda Breweries Ltd (UBL)

Job Title:   Brand Manager Scotch and Reserve

Organization: Uganda Breweries Ltd (UBL)

Duty Station: Kampala, Uganda


About US:

Uganda Breweries Ltd (UBL) operates in a liberalized and competitive market.  The consumer is now more discerning, and demands both quality and value for money. The company seeks to perform all its activities in ways that prevent environmental pollution and ensure the occupational health and safety of its employees, contractors, suppliers and visitors.


Key Duties and Responsibilities: 

  • To deliver breakthrough business performance on the Scotch and Reserve portfolio while building the equity and future value of the category lead by key brand(s)- Johnnie Walker, Black and White, Singleton
  • To develop and execute a Scotch and Reserve strategy that commercialises the Scotch and Reserve portfolio and ensures that Scotch and Reserve is firmly established as the benchmark of the luxury industry in Uganda
  • To understand the motivations of high-income consumers and plan activations and sales drivers against this.
  • To build Scotch and Reserve capability and advocacy in market by working with the commercial capability team in the Global Scotch and Reserve Team.
  • To generate strong and sustained PR for the brand(s) in the market by leveraging strong media relationships
  • Development of the Scotch and Reserve strategy in alignment with the Spirits strategy. This includes leading the annual Marketing Business Plan as well as the annual Pricing Strategy.
  • Development and Implementation of Insight based activity to achieve long-term sustained growth for Scotch and Reserve.
  • Commercialisation of the Scotch and Reserve portfolio and implementation of channel strategies to achieve desired outlet listing and ROS while ensuring optimal investment of A&P resources to deliver business results for the brand(s).
  • Ownership and monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, consumer tracking and share tracking.
  • Maximising direct selling opportunities through implementation of Scotch and Reserve specific route-to-consumer (RTC) solutions including event partnerships, activations and Key Accounts.
  • Managing the development, implementation and evaluation of Scotch and Reserve training, ambassadorship, education, mentorship, and advocacy programs to ensure delivery of Scotch and Reserve business results.
  • Managing the establishment and maintenance of an education program for UBL staff, consumers, and bar staff. This includes the recruitment and management of ambassadors, expert bar trainers and the implementation of respective programs (such as DBA, Whisky Tastings and Loyalty Programmes).
  • Driving the highest standards of execution for the brand(s). Ensuring excellence in the development and execution of communication and activation plans.
  • Ensuring high quality measurement and evaluation (M&E) on all brand activities and implementing learnings.
  • Managing the direct (to consumer) selling Scotch and Reserve business including acquisition (recruitment), engagement and retention of the next generation of whisky consumers
  • Working with below the line (BTL) and PR agencies to deliver world class consumer experiences that are trend leading in Uganda and Africa.
  • Supporting Key Accounts Team in creating value with external partners and stakeholders.
  • Representation of the brand(s) externally building awareness and advocacy amongst consumers.
  • Managing and implementing effective PR plans with high ROI on A&P investments.
  • Assisting and supporting the Marketing Manager on key projects as required.

Qualifications, Skills and Experience:

  • Appropriate tertiary marketing qualification – Degree.
  • Marketing certification or Post graduate Degree an advantage.
  • Computer literacy: MS Office (Word, Excel, Power-point, Project)
  • High cognitive ability.
  • Minimum of 4-5 years Brand management and commercial experience with previously demonstrated success within this environment.
  • Experience working with and successfully managing agencies / strategic partner relationships.
  • Demonstrated success in a demanding, complex business environment.
  • Strategic penetration
  • Consumer insight
  • Motivating and inspiring agencies and cross-functional teams
  • Marketing judgement
  • Commercial Acumen
  • Excellence in execution
  • Brand/Portfolio Profitability


How to Apply:

All candidates should apply online at the link below.


Click Here


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