The Ugandan Jobline

 Job Title:    Head, Marketing and
Corporate Communications

Organization:  Orient
Bank

Duty Station:  Kampala,
Uganda

Reports to: Managing Director / CEO

About US:

Orient Bank is a
leading Private sector commercial bank in Uganda since 1993. Its steady growth
over the last 20 years can be attributed to its professional management and
prudent Lending and investment policy.  The confidence in Orient Bank of
the Ugandan business community in particular and the public in general, is reflected
in its large deposit base. In November 2002 Orient Bank made another first in
this economy by successfully out competing other Banks in taking over
TransAfrica Bank Ltd., (TABL).

Job Summary:  The Head, Marketing and Corporate Communications
will drive a focused marketing and corporate communications strategy that
positions Orient Bank as the pace setter and preferred financial partner for
all our stakeholders. The role holder shall be incharge of corporate brand
management, advertising & promotions, corporate communications, event
management, media & public relations and corporate social responsibilities
for the Bank.

Key Duties and Responsibilities:  

·       
As a
member of the Bank’s leadership team, contribute to the development of the
Bank’s overall strategy, and subsequently formulate and execute an appropriate
supportive strategy for the Marketing & Corporate Communications
department.

·       
Manage
all internal and external reputation and brand positioning of the Bank,
ensuring a consistent communication and maintenance of the desired brand image
and position.

·       
Provide
editorial direction for all Bank related publications, including content,
design and distribution.

·       
Act as
the Bank’s media liaison.

·       
Maintain
a framework for stakeholder management and develop appropriate strategies to
ensure alignment of actual stakeholder perception.

·       
Work
with business functions to develop appropriate product and service marketing
strategies to ensure effective reach to the target customers.

·       
Regularly
monitor public opinion and conduct relevant market research on the bank
products, services & image, and make strategic recommendations as
appropriate.

·       
Develop
and deliver a robust CSR strategy that is consistent with the Bank’s market
positioning and stakeholder expectations.

·       
Provide
guidance and leadership to subordinate teams to ensure effective execution of
the department’s activities.

·       
Effectively
manage the department’s budget allocation for maximum return on investment

Qualifications, Skills and Experience:

·       
The
applicant must hold a Bachelor’s degree in Marketing Communication, Commerce,
Business Administration, Economics, management or any relevant field.

·       
Professional
Marketing qualification in CIM is essential

·       
Relevant
Practical training in Brand enhancement, Corporate Communications, PR &
Sustainability in the financial services sector is essential.

·       
Possession
of a Certified banking qualification or master’s degree in a relevant field
would be an added advantage.

·       
A
minimum of seven years’ experience, four of which must have been in Marketing
and Corporate Communications, in a senior management role.

·       
Good
knowledge of best practices in Marketing in the banking industry

·       
Strong
stakeholder management skills

·       
Knowledge
of the media industry

·       
Must be
an effective change agent

·       
Strong communications
skills – Written & Oral

·       
Product
Development knowledge

·       
Knowledge
and understanding of Branding

·       
Project
Management Knowledge

·       
Leadership
skills

How to Apply:

All interested
candidates who meet the criteria indicated above are requested to send their
applications, and updated Curriculum Vitae to the following email:
recruit@orient-bank.com

Note:
Only shortlisted candidates will be contacted.

Deadline: 2nd April, 2021 at 5:00pm

For
more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline

Related Jobs