Consultancy Jobs – Consultant Marketing AgriShare – Welthungerhilfe


Job Title:    Consultant Marketing AgriShare

Organisation: Welthungerhilfe

Duty Station:  Kampala, Uganda


About US:

Welthungerhilfe Innovation Unit in Bonn developed jointly with the country team in Zimbabwe the AgriShare Application that has been running successfully since March 2019. To evaluate the economic viability of the application in Uganda, Welthungerhilfe could secure funds from Happel Foundation for a pilot project. The project aims at providing the economic proof of concept for the Ugandan case and establish a social business for the Application in Uganda. To accomplish this the Team is looking for a local “Consultant Marketing AgriShare.”


Purpose and Task of the Consultancy: In close collaboration with the Roving Head of Project Digital Innovation and Consultant Director Agrishare the Consultant Marketing AgriShare shall fulfill the following tasks:

·        Be in charge of AgriShare's entire marketing activities and therefore formulate, direct, coordinate and implement marketing activities so as to influence target customers to choose AgriShare's services

·        Working with the Consultant Director AgriShare, to set the marketing strategy and action plan for AgriShare Uganda to drive traffic on AgriShare platform and as well convert number of users into transactions

·        Working with the Consultant Director AgriShare, to bring on board and manage the performance of the team of promoters to assist in marketing activities. Negotiating and liaising with third-party marketing persons or entities and report on evaluation¬based performance

·        Researching and analyzing market trends, partners and competitors.

·        Overseeing AgriShare's marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the supervisor including the cost of customer acquisition.

·        Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, lead generation campaigns, copywriting, performance analysis

·        Produce valuable and engaging content for media, website, social media and blog that attracts and converts our target groups

·        Build strategic relationships and partner with key industry players, agencies and vendors

·        Prepare and monitor the marketing budget on a monthly, quarterly and annual basis and allocate funds wisely. Make sure the budget spending is delivering a return on investment.

·        Managing the design and production of promotional activities putting into consideration the customers' context and cost. Overseeing AgriShare's attendance at events, such as trade shows, conferences, gatherings, and festivals.

·        Establish customer relationship management, develop customer database, carry out customer satisfaction survey and ensure that entire team offer excellent customer service to build lasting relationships.

·        Build a strong AgriShare brand in Uganda and do any other role required and/or that may be allocated by supervisor


Timeframe of Consultancy: The Consultant shall be contracted for an initial period of 3 months starting from as soon as possible. The consultant shall provide 20 working days per month with flexible working hours. Note: Depending on the progress of the business registration of the AgriShare business, the contract maybe terminated earlier or extended.


Results / Outputs of the Consultancy: The consultant shall agree on a monthly basis with Director AgriShare on monthly deliverables jointly with the rest of the Team and the Roving Head of Project Digital Innovations. The consultant shall be paid upon:

·        Achievement of those deliverable,

·        The submission of the monthly narrative report (jointly with rest of the team)

·        Once all monthly balances have been cleared with appropriate receipts at the country office in Kampala (jointly with the rest of the team).


The monthly deliverables will be developed in accordance with the annual project goals:

·        Established AgriShare Uganda social business

·        Revised business plan basing on pilot

·        Revised financial model basing on the pilot

·        Revised market study basing on the pilot

·        Target number of farmers registered as users

·        Target number of registered resource owners

·        Target number of beneficiaries

·        Annual revenue


Lines of Communication: The Consultant shall be reporting to the Consultant Director AgriShare.


Renumeration: The consultant shall be paid on monthly basis based on the daily rate offered by the consultant, for a maximum 20 working days per month.

·        The consultant shall be responsible for Taxation.

·        The quoted daily rate should be in EUR.

·        The consultant will be reimbursed transportation costs by the country office in Uganda upon presentation of receipts.


Qualifications, Skills and Experience: Profile of the Consultant

·        Demonstrable experience in marketing together with the potential and attitude required to learn

·        Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

·        Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

·        A sense of aesthetics and a love for great copy and witty communication

·        Up-to-date with the latest trends and best practices in digital marketing and measurement

·        BSc/MSc degree in Marketing or related field


How to Apply:

Send your application with the following documents to these Email addresses and copy


Application must include:

·        CV

·        Cover letter

·        Some samples of your previous work

·        At least 2 references

·        Daily rate


Deadline: 15th February 2021


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