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Job Title:    Consultant Marketing
AgriShare

Organisation: Welthungerhilfe

Duty Station: 
Kampala, Uganda

 

About US:

Welthungerhilfe
Innovation Unit in Bonn developed jointly with the country team in Zimbabwe the
AgriShare Application that has been running successfully since March 2019. To
evaluate the economic viability of the application in Uganda, Welthungerhilfe
could secure funds from Happel Foundation for a pilot project. The project aims
at providing the economic proof of concept for the Ugandan case and establish a
social business for the Application in Uganda. To accomplish this the Team is
looking for a local “Consultant Marketing AgriShare.”

 

Purpose and Task of the Consultancy: In close collaboration with the Roving Head
of Project Digital Innovation and Consultant Director Agrishare the Consultant
Marketing AgriShare shall fulfill the following tasks:

·       
Be in
charge of AgriShare’s entire marketing activities and therefore formulate,
direct, coordinate and implement marketing activities so as to influence target
customers to choose AgriShare’s services

·       
Working
with the Consultant Director AgriShare, to set the marketing strategy and
action plan for AgriShare Uganda to drive traffic on AgriShare platform and as
well convert number of users into transactions

·       
Working
with the Consultant Director AgriShare, to bring on board and manage the
performance of the team of promoters to assist in marketing activities. Negotiating
and liaising with third-party marketing persons or entities and report on
evaluation¬based performance

·       
Researching
and analyzing market trends, partners and competitors.

·       
Overseeing
AgriShare’s marketing campaigns. Tracking effectiveness of marketing campaigns
and reporting findings to the supervisor including the cost of customer
acquisition.

·       
Experiment
with a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, event management, publicity, lead
generation campaigns, copywriting, performance analysis

·       
Produce
valuable and engaging content for media, website, social media and blog that
attracts and converts our target groups

·       
Build
strategic relationships and partner with key industry players, agencies and
vendors

·       
Prepare
and monitor the marketing budget on a monthly, quarterly and annual basis and
allocate funds wisely. Make sure the budget spending is delivering a return on
investment.

·       
Managing
the design and production of promotional activities putting into consideration
the customers’ context and cost. Overseeing AgriShare’s attendance at events,
such as trade shows, conferences, gatherings, and festivals.

·       
Establish
customer relationship management, develop customer database, carry out customer
satisfaction survey and ensure that entire team offer excellent customer
service to build lasting relationships.

·       
Build a
strong AgriShare brand in Uganda and do any other role required and/or that may
be allocated by supervisor

 

Timeframe of Consultancy: The Consultant shall be contracted for an initial period of 3 months
starting from as soon as possible. The consultant shall provide 20 working days
per month with flexible working hours. Note: Depending on the progress of the
business registration of the AgriShare business, the contract maybe terminated
earlier or extended.

 

Results / Outputs of the Consultancy: The consultant shall agree on a monthly basis
with Director AgriShare on monthly deliverables jointly with the rest of the
Team and the Roving Head of Project Digital Innovations. The consultant
shall be paid upon:

·       
Achievement
of those deliverable,

·       
The
submission of the monthly narrative report (jointly with rest of the team)

·       
Once all
monthly balances have been cleared with appropriate receipts at the country
office in Kampala (jointly with the rest of the team).

 

The monthly
deliverables will be developed in accordance with the annual project goals:

·       
Established
AgriShare Uganda social business

·       
Revised
business plan basing on pilot

·       
Revised
financial model basing on the pilot

·       
Revised
market study basing on the pilot

·       
Target
number of farmers registered as users

·       
Target
number of registered resource owners

·       
Target
number of beneficiaries

·       
Annual
revenue

 

Lines of Communication: The Consultant shall be reporting to the Consultant Director AgriShare.

 

Renumeration: The
consultant shall be paid on monthly basis based on the daily rate offered by
the consultant, for a maximum 20 working days per month.

·       
The
consultant shall be responsible for Taxation.

·       
The
quoted daily rate should be in EUR.

·       
The
consultant will be reimbursed transportation costs by the country office in
Uganda upon presentation of receipts.

 

Qualifications, Skills and Experience: Profile
of the Consultant

·       
Demonstrable
experience in marketing together with the potential and attitude required to
learn

·       
Proven
experience in identifying target audiences and in creatively devising and
leading across channels marketing campaigns that engage, educate and motivate

·       
Numerically
literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets

·       
A sense
of aesthetics and a love for great copy and witty communication

·       
Up-to-date
with the latest trends and best practices in digital marketing and measurement

·       
BSc/MSc
degree in Marketing or related field

 

How to Apply:

Send your
application with the following documents to these Email addresses Paul.Zaake-extern@welthungerhilfe.de
and copy Franziska.Kerting@welthungerhilfe.de

 

Application must
include:

·       
CV

·       
Cover
letter

·       
Some
samples of your previous work

·       
At least
2 references

·       
Daily
rate

 

Deadline: 15th February 2021

 

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