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Job Title:    Marketing Manager – Beer

Organization:  Diageo

Duty Station:  Kampala,
Uganda

Reports to: Market Category Manager, Consumer (East Africa)

 

About US:

Diageo is the
world’s leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan,
Tanqueray and Guinness.

 

 

Job Summary:  The Marketing Manager – Beer has ultimate
responsibility for the marketing of core portfolio of brands.  Provides functional advice and feedback to
the Head of Marketing on all strategic and operational issues relating to these
brands, with particular emphasis on marketing performance against budgeted
objectives. Works closely with the members of the Marketing team, strategy,
External Affairs etc. Externally, the job holder is expected to work closely
with Agencies – Advertising, POS, promotions, research, PR.

 

The Manager is
tasked with the development and execution of the company’s strategic marketing
plans in Uganda so as to achieve its target volume, mix, market share, profit
and brand equity objectives for the respective brand.

 

Key Duties and
Responsibilities:

·        
Coach
and motivate the Marketing team to ensure that the people are of the highest
quality and are committed to achieving the objectives.

·        
Leads
the development of the brand’s Marketing Business Plans.

·        
Ensures
brand positioning is clear, consistent & distinctive and champions the
concept of Brand Equity in his/her brands

·        
Updates
best practice based on Diageo/DWBB world class benchmarks and leads/champions
the principles of consumer insights in his/her department.

·        
Utilizes
data to anticipate competitive and consumer trends, assesses strategic
implications, and optimizes business potential based on analysis and
consolidates learning from marketing programs, identifies improved ways of
working and champions their adoption within the business.

·        
Leads
the development of communication objectives and advertising ideas for the brand
by leading the client/agency relationship, and challenges the agency to ensure
best possible output on the brand and demonstrating insight in judging creative
material, with a clear understanding of brand values, consumer motivation and
competitive context.

·        
Leads
the development of sound packaging changes, which optimize the brand’s message
and image. Assesses packaging through a clear understanding of brand values,
consumer motivations and the competitive context.

·        
Demonstrates
a fundamental understanding of promotional objectives/strategies. Challenges
conventional approaches and thinking to develop better promotions.

·        
Leads
the development of sound pricing strategies, which optimize brand financials as
well as consumer off-take. Has a strategic understanding of short and long-term
pricing impact. Guides the strategic management of pricing for the brand across
different channels.

·        
Leads development
of strategy for the brand. Is able to identify key trends for future areas of
opportunity. Ability to effectively communicate key knowledge /insights across
the business.

·        
Leads
New Product Development as and when research calls for it to keep the brand
vibrant and sensitive to changing consumer needs.

·        
Ensures
brand’s Marketing Business Plans are prepared on time and are aggressive and
focused enough to achieve Brand objectives in the year.

·        
Motivates
Brand Managers to ensure excellence in quality of planning and execution, to
achieve personal growth, and assist in their career planning and carries out
succession planning.

·        
Monitors
and controls Marketing budget to ensure attainment of objectives, within
allocated spend.

·        
Ensures
that the Milestone plans for the activities in the year are adhered to by
convening a weekly action meeting where Brand Managers update the incumbent.

·        
Recommends
marketing strategy and annual budgets and takes all core brands decisions
within the agreed strategy and budgets.

·        
Ensure
compliance with safety requirements at the work environment.

 

Qualifications, Skills and Experience:

·        
The
ideal candidate must hold a Bachelor of Commerce or related degree or MBA.

·        
At least
seven years of marketing experience in a FMCG environment, with 2 years people
management experience.

·        
Experience
in marketing management, development and execution of advertising strategies
and price and margin management are required.

·        
Barriers
to Success in Role (Optional)

·        
Poor
interpersonal skills/ people management

·        
Inexperienced
with Stake holder management

·        
No Sales
experience

 

How to Apply:

If you desire to
join the world’s leading premium drinks business, Diageo, in the aforementioned
capacity, please click web link below.

 

Click
Here

 

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