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Job Title:    Brand Manager – Premium Beer
& RTDs

Organization: Diageo

Duty Station: Kampala,
Uganda

Reports to: Marketing
Manager – Beer

About US:

Diageo is the
world’s leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan,
Tanqueray and Guinness.

Job Summary:  This role is located within the Demand Beer
Uganda business. The job holder works closely with Relevant Marketing manager
for planning and implementation of brand Marketing Business Plans; with sales
team to ensure that field activities are in line with brand strategies;
Consumer Planning & Research for provision of up to date research on
brands; Global Brand Teams for brand strategy and best practice; Advertising
and Experiential Agencies for effective and compelling brand communication;
Media agency/Media houses for effective and efficient brand communication;
Group procurement for prompt availability of quality materials and at budgeted
cost; Finance for cost/budget controls and brands profitability; Production
department for monitoring product quality and availability and PR agencies for
enhancing brands image.

The job holder is
expected to coach and motivate agency partners and the cross functional teams
to perform and deliver business goals.

Key Duties and Responsibilities:  

·       
Develop,
implement & monitor annual strategic brand plan including management of
allocated budget.

·       
Monitoring
brand availability and sales and being proactive on factors affecting the brand
sales and market share performance.

·       
Identify
and recommend market research programme aimed at enhancing brand positioning.

·       
Analyzing
market research data including secondary research and taking corrective action
for enhancement of brand strategies.

·       
Effective
management of brand advertising and sales promotion to generate brand growth.

·       
Recommending,
planning & co-coordinating brand PR activities likely to enhance the brand
sales and image in the short or long term.

·       
Monitor
competitor activities affecting the brand and take appropriate corrective
action

·       
Monitor,
evaluate and recommend brand-packaging update including pack and range
extensions and follow through to implementation in liaison with Marketing
Manager.

·       
Regular
and continuous monitoring of brand costs and profitability and recommend areas
for improvement.

·       
Prepare
monthly brand expenditure and variance report to control budgeted expenditure.

·       
Plan and
implement brand media strategy.

·       
Market
intelligence through regular trade visits and utilizing this to enhance brand
activities.

·       
Design,
procurement and economic distribution of brand promotional materials to plan.

·       
Interaction
with Regional Brand liaisons to give updates on implementation of Brand
strategic plans.

Qualifications, Skills and Experience:

·       
The
applicant for the Diageo Brand Manager – Premium Beer & RTDs job must hold
a Bachelor of Commerce Marketing or business degree or equivalent

·       
At least
four years of marketing experience preferably in a FMCG environment.

·       
Marketing
management experience

·       
Experienced
in the development and execution of advertising strategies.

How to Apply:

If you desire to
join the world’s leading premium drinks business, Diageo, in the aforementioned
capacity, please click web link below.

Click
Here

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