Job Title: Marketing Officer
Organisation: Uganda National Renewable
Energy and Energy Efficiency Alliance (UNREEEA)
Duty Station: Kampala, Uganda
About US:
The Uganda National Renewable Energy and Energy Efficiency
Alliance (UNREEEA) is a coalition body of the private sector players in the
renewable energy and energy efficiency sub-sector of Uganda, whose key mandate
is to avail a platform for actors to merge synergies and improve the business
environment in the sector.
Key Duties and Responsibilities:
General Duties and Responsibilities (25%):
·
Meet the revenue goal for the Alliance and the
growth goal for new members
·
Plan, and execute outreach events and other
opportunities to promote the Alliance
·
Plan, prepare and manage the publication and
distribution of promotional materials; coordinate with outside agencies i.e.
designers, to produce marketing material such as energy magazine, newsletter
and Event material.
·
Design and implement marketing campaigns
·
Organize a calendar of marketing events, such as
dinners, promotions, exhibitions, product launches, workshops or fundraising
activities.
·
Represent UNREEEA at events to raise brand
awareness.
·
Undertake market research and establish the best
way to reach alliance stakeholders.
·
Write, edit and proofread marketing material for
use in different networks or forums.
·
Oversee and update the website(s)
·
Analyze the impact of marketing campaigns and
prepare measurement reports
·
Write press releases and communicate with the
media
·
Membership Marketing
Contribute to UNREEEA’s membership growth through implementation of
membership marketing initiatives (65%)
·
Works closely with the communication manager to
create and implement membership acquisition and growth initiatives.
·
Design and deliver compelling emails and digital
marketing campaigns to build awareness and interest leading directly to
enquires, membership conversion and sales.
·
Maintain and develop our joint membership and
marketing strategies with member association and take lead on rolling out
across all regions.
·
Coordinate the production, advertorials and sale
of UNREEEA’s energy magazine.
Administration (10%)
·
Develop and use annual and quarterly work plan
to guide and deliver results
·
Ensure all promotional work aligns and adds
value with the alliance ‘s vision, mission and values and strategic direction
and current operations.
·
Contributes to planning and organization of
marketing strategies for member acquisition and general promotion of the
Alliance
·
Supports the coordination, planning,
organization, advertising, delivery and evaluation of activities that promote
UNREEEA’s programs elsewhere.
·
Coordinate, the planning, organization, delivery
and evaluation of specific UNREEEA Events.
·
Contribute to the content and oversight of the
Alliance ‘s online environment (website, social media and platforms etc)
·
Assist the communication department with
development of Alliance ‘s promotional material within the networks.
Qualifications, Skills and Experience:
·
The applicant must hold a B.A or B.S in
Marketing
·
Five years’ experience in a fast paced
membership marketing environment.
·
Training and experience in digital marketing
·
Strong strategic planning and marketing skills
·
Experience in managing print production and
member ship partners
·
Strong database management skills
·
Strong communication skills and outgoing
personality
·
Attention to detail and multi-tasking experience
·
Ability to recognize opportunities for growth
and design marketing plan fr that opportunity
·
Market research experience
·
Ability to plan, set and meet deadlines.
·
Analytical skills: marketing metrics, and
evaluation of programs, surveys, web interface and social media experience
How to Apply:
All suitably qualified candidates are encouraged to apply by
submitting only cover letter and a CV of not more than 2MB addressed to: HR
manager, submit Email: [email protected]
Deadline: 3rd January 2020
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