General Manager – Marketing and Public Relations Job Opportunity – Tugende

Organization: Tugende
Duty Station: Kampala, Uganda with frequent travel to our
business locations
Reports to: Chief Commercial
About Tugende:
Tugende is a for-profit social enterprise providing asset and SME
finance, leasing, insurance, and financial literacy to new customers, and
consumer finance to qualified existing customers.
It was formally established in 2012 in Uganda and is a
technology-enabled asset financier of income-generating assets for proven
entrepreneurs, using a lease-to-own product to offer an affordable path to
ownership of these assets. Tugende empowers customers unable to access formal
credit, and has financed over 27,000 customers.
Tugende has a smart, fun, and growing team of 380+ employees. We take
our work seriously, but love to joke and have fun. We regularly have
fully-paid, voluntary team outings, as well as fun parties for our customers.
Our headquarters are in Kampala, Uganda and we are rapidly expanding in East
About the role: With
Tugende’s ongoing rapid growth, this creates immense opportunities for further
innovation and improvements. As the core business continues to grow, we are
entering new products, services, and markets to meet our strategic targets.
Hence, the need to implement an ambitious new Marketing and Public Relations
(PR) strategy is a key component. In this role, the incumbent will be entrusted
with conducting market research for new products, services, and markets,
understanding customers, collecting competitor data and analyzing the
competitive landscape, implementing the strategy, managing all brand, tactical,
and promotional campaigns, and related activities. The role encompasses
creative, analytical, digital, commercial, and administrative responsibilities
with a regional remit.
Key Duties and Responsibilities: 
  • Design and facilitate the rollout of the
    annual marketing plan.
  • Deploy campaigns and own the
    implementation from ideation to execution.
  • Produce valuable and engaging content for
    the new website (under development) that attracts and converts the
    company’s target audiences.
  • Produce and manage all marketing
  • Prepare and manage the marketing budget on
    a regular basis.
  • Build strategic relationships with key
    industry players, agencies and vendors.
  • Manage the full spectrum of company
  • Conduct research and analyze data to
    identify and define target market segments.
  • Implement the new brand strategy and act
    as company brand guardian.
  • Hire, train, and coach a new professional
    regional marketing and PR team.
  • Update and maintain the Customer
    Relationship Management (CRM) system.
  • Create innovative customer acquisition and
    retention strategies using non-traditional communication channels such as
    informal broadcasting, grassroots mobilization etc.
Public Relations
  • Develop and implement a professional
    marcomms strategy.
  • Coordinate all PR activities including media
    inquiries and website media.
  • Direct social media team to engage
    audiences across digital media.
  • Leverage existing media relationships and
    cultivate new ones.
  • Standardize style for press releases,
    articles, and keynote presentations.
  • Monitor, analyze and communicate PR
    results on a regular basis.
  • Evaluate opportunities for partnerships,
    sponsorships and advertising.
  • Maintain a keen understanding of industry
    trends affecting customers and make recommendations to improve the
    company’s communications plan.
  • Note: This job description gives a general
    guideline, and therefore does not include an exhaustive list of all duties
    and responsibilities.

Qualifications, Skills and Experience: 
  • Bachelor’s degree (Honors) in Business
    Administration, Marketing, Economics, or similar Social Sciences degree
    from a reputable university.
  • MBA or other Masters Degree in similar
    Social Sciences degree from a reputable university (preferred).
  • Qualified or studying towards a
    professionally recognized and accredited marketing qualification such as
    The Chartered Institute of Marketing (CIM) (preferred).
  • Minimum of five years marketing experience
    with a reputable company, preferably in the financial services, FMCG,
    hospitality, or telecoms sectors, with a regional remit, of which a minimum
    of three years at General Manager level (or equivalent) managing a team.
  • Proven track record designing and
    executing successful marketing and PR campaigns at both a national and
    regional level.
  • Conversant with website analytics tools
    e.g. Google analytics, Google adwords, NetInsight, Omniture, WebTrends.
  • Numerically literate, comfortable working
    with numbers, making sense of metrics, and processing figures with
  • A sense of aesthetics and a love for great
    copy and human-centered communication.
  • Up-to-date with the latest trends and best
    practices in digital marketing. Experience with social media including
    blogs, Facebook, Twitter, Instagram and similar.
  • Events management experience for large
  • Ability to build a strong professional network.
  • English (fluent), Kiswahili and Luganda
    (working knowledge).

Personal Attributes and
  • Innovation: develops new,
    better or significantly different ideas, methods, solutions or initiatives
    within your role that result in improvement of the departmental output and
    Tugende as a company.
  • Accountability: holds self and
    others accountable for all work activities, research and personal actions
    and decisions, follows through on commitments and focuses on those
    activities that have the greatest impact on meeting measurable high
    quality results for the departmental success.
  • Service excellence: knowledge
    of and ability to put into action customer service concepts, processes,
    and techniques to access internal and/or external customers’ needs and
    expectations and meet or exceed those needs and expectations through
    providing excellent service directly or indirectly.
  • Planning and organizing:
    develops clear goals that are consistent with agreed strategies;
    identifies priority activities and assignments; adjusts priorities as
    required; allocates appropriate time and resources for completing work;
    foresees risks and allows for contingencies when planning; monitors and
    adjusts plans and actions as necessary.
  • Interpersonal relationships:
    knowledge of and the ability to effectively interact within and across
    departments/units in a constructive and collaborative manner.
  • Excellent oral and written
    communication skills:
    understands effective communication
    concepts, tools and techniques, ability to effectively transmit, explain
    complex technical concepts in simple, clear language appropriate to the
    audience, and receive, and accurately interpret ideas, information, and
    needs through the application of appropriate communication behaviors.
  • Professionalism and maintaining the
    Tugende Employer Brand:
    maintains professionalism in all
    correspondence and being empathetic and personable.
  • Positive attitude: maintains a
    mindset of “getting things done” and finding satisfaction in developing
    sustainable long-term solutions at all times.
  • Flexible and resilient:
    willingness to travel, flexible in schedule and work hours, seeks direct
    feedback and sees every challenge as an opportunity to grow.
  • Demonstrates team management and
How to Apply:
All candidates should apply
online at the link below.

Deadline: Open
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