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Job Title:      General Manager –
Marketing and Public Relations

Organization: Tugende

Duty Station: Kampala, Uganda with frequent travel to our
business locations

Uganda

Reports to: Chief Commercial
Officer

About Tugende:

Tugende is a for-profit social enterprise providing asset and SME
finance, leasing, insurance, and financial literacy to new customers, and
consumer finance to qualified existing customers.

It was formally established in 2012 in Uganda and is a
technology-enabled asset financier of income-generating assets for proven
entrepreneurs, using a lease-to-own product to offer an affordable path to
ownership of these assets. Tugende empowers customers unable to access formal
credit, and has financed over 27,000 customers.

Tugende has a smart, fun, and growing team of 380+ employees. We take
our work seriously, but love to joke and have fun. We regularly have
fully-paid, voluntary team outings, as well as fun parties for our customers.
Our headquarters are in Kampala, Uganda and we are rapidly expanding in East
Africa.

About the role: With
Tugende’s ongoing rapid growth, this creates immense opportunities for further
innovation and improvements. As the core business continues to grow, we are
entering new products, services, and markets to meet our strategic targets.
Hence, the need to implement an ambitious new Marketing and Public Relations
(PR) strategy is a key component. In this role, the incumbent will be entrusted
with conducting market research for new products, services, and markets,
understanding customers, collecting competitor data and analyzing the
competitive landscape, implementing the strategy, managing all brand, tactical,
and promotional campaigns, and related activities. The role encompasses
creative, analytical, digital, commercial, and administrative responsibilities
with a regional remit.

Key Duties and Responsibilities: 

Marketing

• Design and facilitate the rollout of the
  annual marketing plan.
• Deploy campaigns and own the
  implementation from ideation to execution.
• Produce valuable and engaging content for
  the new website (under development) that attracts and converts the
  company’s target audiences.
• Produce and manage all marketing
  collaterals.
• Prepare and manage the marketing budget on
  a regular basis.
• Build strategic relationships with key
  industry players, agencies and vendors.
• Manage the full spectrum of company
  events.
• Conduct research and analyze data to
  identify and define target market segments.
• Implement the new brand strategy and act
  as company brand guardian.
• Hire, train, and coach a new professional
  regional marketing and PR team.
• Update and maintain the Customer
  Relationship Management (CRM) system.
• Create innovative customer acquisition and
  retention strategies using non-traditional communication channels such as
  informal broadcasting, grassroots mobilization etc.

Public Relations

• Develop and implement a professional
  marcomms strategy.
• Coordinate all PR activities including media
  inquiries and website media.
• Direct social media team to engage
  audiences across digital media.
• Leverage existing media relationships and
  cultivate new ones.
• Standardize style for press releases,
  articles, and keynote presentations.
• Monitor, analyze and communicate PR
  results on a regular basis.
• Evaluate opportunities for partnerships,
  sponsorships and advertising.
• Maintain a keen understanding of industry
  trends affecting customers and make recommendations to improve the
  company’s communications plan.
• Note: This job description gives a general
  guideline, and therefore does not include an exhaustive list of all duties
  and responsibilities.

Qualifications, Skills and Experience: 

• Bachelor’s degree (Honors) in Business
  Administration, Marketing, Economics, or similar Social Sciences degree
  from a reputable university.
• MBA or other Masters Degree in similar
  Social Sciences degree from a reputable university (preferred).
• Qualified or studying towards a
  professionally recognized and accredited marketing qualification such as
  The Chartered Institute of Marketing (CIM) (preferred).
• Minimum of five years marketing experience
  with a reputable company, preferably in the financial services, FMCG,
  hospitality, or telecoms sectors, with a regional remit, of which a minimum
  of three years at General Manager level (or equivalent) managing a team.
• Proven track record designing and
  executing successful marketing and PR campaigns at both a national and
  regional level.
• Conversant with website analytics tools
  e.g. Google analytics, Google adwords, NetInsight, Omniture, WebTrends.
• Numerically literate, comfortable working
  with numbers, making sense of metrics, and processing figures with
  spreadsheets.
• A sense of aesthetics and a love for great
  copy and human-centered communication.
• Up-to-date with the latest trends and best
  practices in digital marketing. Experience with social media including
  blogs, Facebook, Twitter, Instagram and similar.
• Events management experience for large
  groups.
• Ability to build a strong professional network.
• English (fluent), Kiswahili and Luganda
  (working knowledge).

Personal Attributes and
Abilities

• Innovation: develops new,
  better or significantly different ideas, methods, solutions or initiatives
  within your role that result in improvement of the departmental output and
  Tugende as a company.
• Accountability: holds self and
  others accountable for all work activities, research and personal actions
  and decisions, follows through on commitments and focuses on those
  activities that have the greatest impact on meeting measurable high
  quality results for the departmental success.
• Service excellence: knowledge
  of and ability to put into action customer service concepts, processes,
  and techniques to access internal and/or external customers’ needs and
  expectations and meet or exceed those needs and expectations through
  providing excellent service directly or indirectly.
• Planning and organizing:
  develops clear goals that are consistent with agreed strategies;
  identifies priority activities and assignments; adjusts priorities as
  required; allocates appropriate time and resources for completing work;
  foresees risks and allows for contingencies when planning; monitors and
  adjusts plans and actions as necessary.
• Interpersonal relationships:
  knowledge of and the ability to effectively interact within and across
  departments/units in a constructive and collaborative manner.
• Excellent oral and written
  communication skills: understands effective communication
  concepts, tools and techniques, ability to effectively transmit, explain
  complex technical concepts in simple, clear language appropriate to the
  audience, and receive, and accurately interpret ideas, information, and
  needs through the application of appropriate communication behaviors.
• Professionalism and maintaining the
  Tugende Employer Brand: maintains professionalism in all
  correspondence and being empathetic and personable.
• Positive attitude: maintains a
  mindset of “getting things done” and finding satisfaction in developing
  sustainable long-term solutions at all times.
• Flexible and resilient:
  willingness to travel, flexible in schedule and work hours, seeks direct
  feedback and sees every challenge as an opportunity to grow.
• Demonstrates team management and
  leadership.

How to Apply:

All candidates should apply
online at the link below.

Click Here

Deadline: Open

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