MTN Uganda Jobs – Customer Value Management Analyst

Job Title:             Customer Value Management Analyst
Organisation: MTN-Uganda
Duty Station: Kampala,
Reports to: Senior
Manager Customer Value Management & Loyalty
About US:
MTN-Uganda is the
leading telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.
Job Summary:  The Customer Value Management Analyst will
support and implement Customer Value Management initiatives, campaigns, and
projects for Consumer within the Marketing environment. Co-ordinate with business
owners to implement ongoing campaigns using customer intelligence to execute
end-to-end (plan, test, execute, measure and refine) programs to deliver
increased customer value and retentions.
Key Duties and Responsibilities: 
  • Drive development of predictive & Propensity models (e.g. Churn
    Prediction model, Next Best Action model,     Market Basket analysis) to leverage
    existing information assets for optimal    
    Marketing activity.
  • Lead the implementation of the CVM roadmap and process
  • Implement the campaign marketing functional   paradigm (campaign planning, campaign
    design, testing, execution, offer    
    management, promotion history, contact management, response
    tracking and     reporting)
  • Designing and developing analytical models and     their optimization
  • Build business cases for new developments and     promotional CVM campaign portfolios
  • Drive analytics to come up with new ideas for     promotions and campaigns to change
    the current behavior by ensuring usage    
    uplift and upgrading packages.
  • Track CVM activities performance &     execution on daily basis (uptake,
    Revenues) against roadmap
  • Find innovative and new ways of offers and     execution and proactively develop
    initiatives to close any gaps against    
  • Maintain an update framework and campaign     calendar reflecting the phasing of
    prioritized campaigns throughout the    
    year, and which serves as a roadmap for detailed activity planning
    per customer life cycle stage
  • Develop and maintain a dashboard linking     customer lifecycle stage, related
    campaigns performance to overall revenues     and subscribers
  • Responsible for preparing and getting approval     of the CVM campaigns documents
    (concept documentation sign off, campaign brief,     UAT document etc.) prior to launch
  • Work closely with functional teams and     technology vendors to check the
    completeness of the weekly roadmap
  • Contribute to the monthly reporting process and     output destined for senior and
    executive management
  • Work closely with the BI and IT team to develop     effective reporting capabilities and
    processes for customer value campaigns
  • Interpret the customer base marketing strategy     to identify, plan and implement/build
    the analytical capabilities    
    required to deliver the CVM base management strategy.
  • Drive the ROI of base management activity     through ensuring the provision and
    continuous improvement of    
    actionable insights, analyses, CVM reports and dashboards and     propensity models.
  • Lead the definition, build and management of customer     base management business rules for
    outbound and inbound     customer
    contact activity based on the customer contact     strategy.
  • Accountable for control group approach and     adherences to defined contact
    strategy and ensure that CVM output can    
    be measured and to reported upon.
  • Manage     delivery of insight
    for the customer base to the rest of the business,     including actionable value- and
    needs-based segmentation     and
    predictive models, linked with competitor intelligence and     market research

Qualifications, Skills and Experience:
  • The ideal applicant for the MTN Uganda Customer Value Management
    Analyst job must hold a Bachelor’s   degree preferably in
    marketing, Economics, Information Technology, Statistics, Business
    computing or Commerce
  • Five years of experience in business analysis and financial modeling
    in the marketing     environment.
  • Proficient with statistical applications such as SPSS, EPINFO
  • Proficient with MS     Office
    application especially Excel and Power Point
  • Commercial experience and understanding (Ability to deliver
    commercial value)
  • Ability to execute     in a
    dynamic environment
  • Experience in     market
    basket Analysis, Value management or customer retention and loyalty
  • Knowledge of  Pricing
    methodology, pricing sensitivity, marginal analysis & cost     analysis
  • Knowledge of     Consumer
    behavior and segmentation
  • Prior experience     in
    marketing analytics for telecommunications or banking industry is
  • Strong financial    
    management experience
  • Highly proficient     in all
    MS Office applications: Word, Excel, PowerPoint and database     experience
  • Expertise in customer data, information systems, data warehouses,
    data marts, business intelligence software and systems
  • CVM methodology, principles, capabilities, and techniques.
  • Business Analysis and Data Management
  • Statistical modeling and multivariate analysis
  • Segmentation techniques
  • Scoring techniques
  • Data Quality analysis
  • Algorithm Knowledge
  • Data mining and predictive analytics
  • Reporting and performance analysis
  • Knowledge of local markets, including market trends
  • Business Performance Measurement & Management
  • Business and financial planning
  • Ability to support   overall
    campaign management design
  • High level of energy   and
    creativity, willingness to go the extra mile
  • Open and trustworthy  
    personality and strong relationship building
  • Strong sense of  
    professionalism and integrity
  • Highly driven and   motivated
    individual, with strong personal presence, integrity and resilience
  • Effective   Communication
  • Planning and   organization
  • Results orientated
  • Team player
  • Composed and   confident
  • Focused and priority   driven
  • Customer centricity
  • Pressure tolerance
  • Consultative
  • Alert to environment   changes
    and trends
How to Apply:
All Interested
candidates should email their Job Applications with detailed CVs, certified
copies of academic certificates (originals are to be presented at the
interview), recent pay-slip and copy of driving permit to Please use
this format in the Subject Line i.e. Customer Value Management Analyst –
Surname First Name-current Dept.
Please note that presentation of false academic documents and certification
will lead to criminal prosecution. Only successful candidates will be
contacted. MTN Uganda is an equal opportunity Employer.
Deadline:  27th November 2019. 
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