Job Title: Customer Value Management Analyst
Organisation: MTN-Uganda
Duty Station: Kampala,
Uganda
Reports to: Senior
Manager Customer Value Management & Loyalty
About US:
MTN-Uganda is the
leading telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.
Job Summary: The Customer Value Management Analyst will
support and implement Customer Value Management initiatives, campaigns, and
projects for Consumer within the Marketing environment. Co-ordinate with business
owners to implement ongoing campaigns using customer intelligence to execute
end-to-end (plan, test, execute, measure and refine) programs to deliver
increased customer value and retentions.
Key Duties and Responsibilities:
- Drive development of predictive & Propensity models (e.g. Churn
Prediction model, Next Best Action model, Market Basket analysis) to leverage
existing information assets for optimal
Marketing activity. - Lead the implementation of the CVM roadmap and process
- Implement the campaign marketing functional paradigm (campaign planning, campaign
design, testing, execution, offer
management, promotion history, contact management, response
tracking and reporting) - Designing and developing analytical models and their optimization
- Build business cases for new developments and promotional CVM campaign portfolios
- Drive analytics to come up with new ideas for promotions and campaigns to change
the current behavior by ensuring usage
uplift and upgrading packages. - Track CVM activities performance & execution on daily basis (uptake,
Revenues) against roadmap - Find innovative and new ways of offers and execution and proactively develop
initiatives to close any gaps against
plan - Maintain an update framework and campaign calendar reflecting the phasing of
prioritized campaigns throughout the
year, and which serves as a roadmap for detailed activity planning
per customer life cycle stage - Develop and maintain a dashboard linking customer lifecycle stage, related
campaigns performance to overall revenues and subscribers - Responsible for preparing and getting approval of the CVM campaigns documents
(concept documentation sign off, campaign brief, UAT document etc.) prior to launch - Work closely with functional teams and technology vendors to check the
completeness of the weekly roadmap - Contribute to the monthly reporting process and output destined for senior and
executive management - Work closely with the BI and IT team to develop effective reporting capabilities and
processes for customer value campaigns - Interpret the customer base marketing strategy to identify, plan and implement/build
the analytical capabilities
required to deliver the CVM base management strategy. - Drive the ROI of base management activity through ensuring the provision and
continuous improvement of
actionable insights, analyses, CVM reports and dashboards and propensity models. - Lead the definition, build and management of customer base management business rules for
outbound and inbound customer
contact activity based on the customer contact strategy. - Accountable for control group approach and adherences to defined contact
strategy and ensure that CVM output can
be measured and to reported upon. - Manage delivery of insight
for the customer base to the rest of the business, including actionable value- and
needs-based segmentation and
predictive models, linked with competitor intelligence and market research
Qualifications, Skills and Experience:
- The ideal applicant for the MTN Uganda Customer Value Management
Analyst job must hold a Bachelor’s degree preferably in
marketing, Economics, Information Technology, Statistics, Business
computing or Commerce - Five years of experience in business analysis and financial modeling
in the marketing environment. - Proficient with statistical applications such as SPSS, EPINFO
- Proficient with MS Office
application especially Excel and Power Point - Commercial experience and understanding (Ability to deliver
commercial value) - Ability to execute in a
dynamic environment - Experience in market
basket Analysis, Value management or customer retention and loyalty - Knowledge of Pricing
methodology, pricing sensitivity, marginal analysis & cost analysis - Knowledge of Consumer
behavior and segmentation - Prior experience in
marketing analytics for telecommunications or banking industry is
desirable - Strong financial
management experience - Highly proficient in all
MS Office applications: Word, Excel, PowerPoint and database experience - Expertise in customer data, information systems, data warehouses,
data marts, business intelligence software and systems - CVM methodology, principles, capabilities, and techniques.
- Business Analysis and Data Management
- Statistical modeling and multivariate analysis
- Segmentation techniques
- Scoring techniques
- Data Quality analysis
- Algorithm Knowledge
- Data mining and predictive analytics
- Reporting and performance analysis
- Knowledge of local markets, including market trends
- Business Performance Measurement & Management
- Business and financial planning
- Ability to support overall
campaign management design - High level of energy and
creativity, willingness to go the extra mile - Open and trustworthy
personality and strong relationship building - Strong sense of
professionalism and integrity - Highly driven and motivated
individual, with strong personal presence, integrity and resilience - Effective Communication
- Planning and organization
- Results orientated
- Team player
- Composed and confident
- Focused and priority driven
- Customer centricity
- Pressure tolerance
- Consultative
- Alert to environment changes
and trends
How to Apply:
All Interested
candidates should email their Job Applications with detailed CVs, certified
copies of academic certificates (originals are to be presented at the
interview), recent pay-slip and copy of driving permit to [email protected]. Please use
this format in the Subject Line i.e. Customer Value Management Analyst –
Surname First Name-current Dept.
NB:
Please note that presentation of false academic documents and certification
will lead to criminal prosecution. Only successful candidates will be
contacted. MTN Uganda is an equal opportunity Employer.
Deadline: 27th November 2019.
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