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Job Title:            Customer Value Management Analyst

Organisation: MTN-Uganda

Duty Station: Kampala,
Uganda

Reports to: Senior
Manager Customer Value Management & Loyalty

About US:

MTN-Uganda is the
leading telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.

Job Summary:  The Customer Value Management Analyst will
support and implement Customer Value Management initiatives, campaigns, and
projects for Consumer within the Marketing environment. Co-ordinate with business
owners to implement ongoing campaigns using customer intelligence to execute
end-to-end (plan, test, execute, measure and refine) programs to deliver
increased customer value and retentions.

Key Duties and Responsibilities: 

• Drive development of predictive & Propensity models (e.g. Churn
  Prediction model, Next Best Action model,     Market Basket analysis) to leverage
  existing information assets for optimal    
  Marketing activity.
• Lead the implementation of the CVM roadmap and process
• Implement the campaign marketing functional   paradigm (campaign planning, campaign
  design, testing, execution, offer    
  management, promotion history, contact management, response
  tracking and     reporting)
• Designing and developing analytical models and     their optimization
• Build business cases for new developments and     promotional CVM campaign portfolios
• Drive analytics to come up with new ideas for     promotions and campaigns to change
  the current behavior by ensuring usage    
  uplift and upgrading packages.
• Track CVM activities performance &     execution on daily basis (uptake,
  Revenues) against roadmap
• Find innovative and new ways of offers and     execution and proactively develop
  initiatives to close any gaps against    
  plan
• Maintain an update framework and campaign     calendar reflecting the phasing of
  prioritized campaigns throughout the    
  year, and which serves as a roadmap for detailed activity planning
  per customer life cycle stage
• Develop and maintain a dashboard linking     customer lifecycle stage, related
  campaigns performance to overall revenues     and subscribers
• Responsible for preparing and getting approval     of the CVM campaigns documents
  (concept documentation sign off, campaign brief,     UAT document etc.) prior to launch
• Work closely with functional teams and     technology vendors to check the
  completeness of the weekly roadmap
• Contribute to the monthly reporting process and     output destined for senior and
  executive management
• Work closely with the BI and IT team to develop     effective reporting capabilities and
  processes for customer value campaigns
• Interpret the customer base marketing strategy     to identify, plan and implement/build
  the analytical capabilities    
  required to deliver the CVM base management strategy.
• Drive the ROI of base management activity     through ensuring the provision and
  continuous improvement of    
  actionable insights, analyses, CVM reports and dashboards and     propensity models.
• Lead the definition, build and management of customer     base management business rules for
  outbound and inbound     customer
  contact activity based on the customer contact     strategy.
• Accountable for control group approach and     adherences to defined contact
  strategy and ensure that CVM output can    
  be measured and to reported upon.
• Manage     delivery of insight
  for the customer base to the rest of the business,     including actionable value- and
  needs-based segmentation     and
  predictive models, linked with competitor intelligence and     market research

Qualifications, Skills and Experience:

• The ideal applicant for the MTN Uganda Customer Value Management
  Analyst job must hold a Bachelor’s   degree preferably in
  marketing, Economics, Information Technology, Statistics, Business
  computing or Commerce
• Five years of experience in business analysis and financial modeling
  in the marketing     environment.
• Proficient with statistical applications such as SPSS, EPINFO
• Proficient with MS     Office
  application especially Excel and Power Point
• Commercial experience and understanding (Ability to deliver
  commercial value)
• Ability to execute     in a
  dynamic environment
• Experience in     market
  basket Analysis, Value management or customer retention and loyalty
• Knowledge of  Pricing
  methodology, pricing sensitivity, marginal analysis & cost     analysis
• Knowledge of     Consumer
  behavior and segmentation
• Prior experience     in
  marketing analytics for telecommunications or banking industry is
  desirable
• Strong financial    
  management experience
• Highly proficient     in all
  MS Office applications: Word, Excel, PowerPoint and database     experience
• Expertise in customer data, information systems, data warehouses,
  data marts, business intelligence software and systems
• CVM methodology, principles, capabilities, and techniques.
• Business Analysis and Data Management
• Statistical modeling and multivariate analysis
• Segmentation techniques
• Scoring techniques
• Data Quality analysis
• Algorithm Knowledge
• Data mining and predictive analytics
• Reporting and performance analysis
• Knowledge of local markets, including market trends
• Business Performance Measurement & Management
• Business and financial planning
• Ability to support   overall
  campaign management design
• High level of energy   and
  creativity, willingness to go the extra mile
• Open and trustworthy  
  personality and strong relationship building
• Strong sense of  
  professionalism and integrity
• Highly driven and   motivated
  individual, with strong personal presence, integrity and resilience
• Effective   Communication
• Planning and   organization
• Results orientated
• Team player
• Composed and   confident
• Focused and priority   driven
• Customer centricity
• Pressure tolerance
• Consultative
• Alert to environment   changes
  and trends

How to Apply:

All Interested
candidates should email their Job Applications with detailed CVs, certified
copies of academic certificates (originals are to be presented at the
interview), recent pay-slip and copy of driving permit to ugrecruitment.UG@mtn.com. Please use
this format in the Subject Line i.e. Customer Value Management Analyst –
Surname First Name-current Dept.

NB:
Please note that presentation of false academic documents and certification
will lead to criminal prosecution. Only successful candidates will be
contacted. MTN Uganda is an equal opportunity Employer.

Deadline:  27^th November 2019. 

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