MTN Uganda Jobs – Customer Value Management Analyst

Job Title:             Customer Value Management Analyst
Organisation: MTN-Uganda
Duty Station: Kampala,
Uganda
Reports to: Senior
Manager Customer Value Management & Loyalty
About US:
MTN-Uganda is the
leading telecommunications Company in Uganda, providing payphone, fixed lines,
fax/data, internet and mobile services.
Job Summary:  The Customer Value Management Analyst will
support and implement Customer Value Management initiatives, campaigns, and
projects for Consumer within the Marketing environment. Co-ordinate with business
owners to implement ongoing campaigns using customer intelligence to execute
end-to-end (plan, test, execute, measure and refine) programs to deliver
increased customer value and retentions.
Key Duties and Responsibilities: 
  • Drive development of predictive & Propensity models (e.g. Churn
    Prediction model, Next Best Action model,     Market Basket analysis) to leverage
    existing information assets for optimal    
    Marketing activity.
  • Lead the implementation of the CVM roadmap and process
  • Implement the campaign marketing functional   paradigm (campaign planning, campaign
    design, testing, execution, offer    
    management, promotion history, contact management, response
    tracking and     reporting)
  • Designing and developing analytical models and     their optimization
  • Build business cases for new developments and     promotional CVM campaign portfolios
  • Drive analytics to come up with new ideas for     promotions and campaigns to change
    the current behavior by ensuring usage    
    uplift and upgrading packages.
  • Track CVM activities performance &     execution on daily basis (uptake,
    Revenues) against roadmap
  • Find innovative and new ways of offers and     execution and proactively develop
    initiatives to close any gaps against    
    plan
  • Maintain an update framework and campaign     calendar reflecting the phasing of
    prioritized campaigns throughout the    
    year, and which serves as a roadmap for detailed activity planning
    per customer life cycle stage
  • Develop and maintain a dashboard linking     customer lifecycle stage, related
    campaigns performance to overall revenues     and subscribers
  • Responsible for preparing and getting approval     of the CVM campaigns documents
    (concept documentation sign off, campaign brief,     UAT document etc.) prior to launch
  • Work closely with functional teams and     technology vendors to check the
    completeness of the weekly roadmap
  • Contribute to the monthly reporting process and     output destined for senior and
    executive management
  • Work closely with the BI and IT team to develop     effective reporting capabilities and
    processes for customer value campaigns
  • Interpret the customer base marketing strategy     to identify, plan and implement/build
    the analytical capabilities    
    required to deliver the CVM base management strategy.
  • Drive the ROI of base management activity     through ensuring the provision and
    continuous improvement of    
    actionable insights, analyses, CVM reports and dashboards and     propensity models.
  • Lead the definition, build and management of customer     base management business rules for
    outbound and inbound     customer
    contact activity based on the customer contact     strategy.
  • Accountable for control group approach and     adherences to defined contact
    strategy and ensure that CVM output can    
    be measured and to reported upon.
  • Manage     delivery of insight
    for the customer base to the rest of the business,     including actionable value- and
    needs-based segmentation     and
    predictive models, linked with competitor intelligence and     market research



Qualifications, Skills and Experience:
  • The ideal applicant for the MTN Uganda Customer Value Management
    Analyst job must hold a Bachelor’s   degree preferably in
    marketing, Economics, Information Technology, Statistics, Business
    computing or Commerce
  • Five years of experience in business analysis and financial modeling
    in the marketing     environment.
  • Proficient with statistical applications such as SPSS, EPINFO
  • Proficient with MS     Office
    application especially Excel and Power Point
  • Commercial experience and understanding (Ability to deliver
    commercial value)
  • Ability to execute     in a
    dynamic environment
  • Experience in     market
    basket Analysis, Value management or customer retention and loyalty
  • Knowledge of  Pricing
    methodology, pricing sensitivity, marginal analysis & cost     analysis
  • Knowledge of     Consumer
    behavior and segmentation
  • Prior experience     in
    marketing analytics for telecommunications or banking industry is
    desirable
  • Strong financial    
    management experience
  • Highly proficient     in all
    MS Office applications: Word, Excel, PowerPoint and database     experience
  • Expertise in customer data, information systems, data warehouses,
    data marts, business intelligence software and systems
  • CVM methodology, principles, capabilities, and techniques.
  • Business Analysis and Data Management
  • Statistical modeling and multivariate analysis
  • Segmentation techniques
  • Scoring techniques
  • Data Quality analysis
  • Algorithm Knowledge
  • Data mining and predictive analytics
  • Reporting and performance analysis
  • Knowledge of local markets, including market trends
  • Business Performance Measurement & Management
  • Business and financial planning
  • Ability to support   overall
    campaign management design
  • High level of energy   and
    creativity, willingness to go the extra mile
  • Open and trustworthy  
    personality and strong relationship building
  • Strong sense of  
    professionalism and integrity
  • Highly driven and   motivated
    individual, with strong personal presence, integrity and resilience
  • Effective   Communication
  • Planning and   organization
  • Results orientated
  • Team player
  • Composed and   confident
  • Focused and priority   driven
  • Customer centricity
  • Pressure tolerance
  • Consultative
  • Alert to environment   changes
    and trends
How to Apply:
All Interested
candidates should email their Job Applications with detailed CVs, certified
copies of academic certificates (originals are to be presented at the
interview), recent pay-slip and copy of driving permit to ugrecruitment.UG@mtn.com. Please use
this format in the Subject Line i.e. Customer Value Management Analyst –
Surname First Name-current Dept.
NB:
Please note that presentation of false academic documents and certification
will lead to criminal prosecution. Only successful candidates will be
contacted. MTN Uganda is an equal opportunity Employer.
Deadline:  27th November 2019. 
For more of the
latest jobs, please visit http://www.theugandanjobline.com or
find us on our facebook page https://www.facebook.com/UgandanJobline




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