The Ugandan Jobline

Job
Title:          Brand
Manager

Organisation: Uganda
Airlines

Duty Station: Entebbe
International Airport, Uganda

About US:

Uganda Airlines is
the National Carrier of the Republic of Uganda based at Entebbe International
Airport. It is headquartered in Entebbe, Wakiso District, Uganda, and operates
from its hub in Entebbe International Airport. 

Job Summary:    The Brand Manager will work with the
relevant business units within the Company to help ensure premium positioning
of the airline’s products through designs, aesthetic and quality control, as
well as undertake and manage co-brand partnerships to achieve a consistently
high level of customer experience and brand delivery.

Key Duties and Responsibilities: 

• Assist in the planning and development
  of new and existing products, focusing on aesthetic aspects, designs,
  functionality and usability, taking into consideration future trends and
  lifestyles.
• Help with the artistic direction of air
  and ground products to ensure the airline’s premium positioning.
• Monitor and oversee at various stages of
  product offering so that the materials used and parts and components
  achieve the finest standards in terms of quality, aesthetic and
  timeliness.
• Enhance brand equity and customer
  experience through partnership with other brands, including support in
  planning, negotiation, contracts, implementation and relationship
  management.
• Assist in formulating a product brand
  and design guide with regular updates.
• Suggest innovative ideas in the area of
  customer-facing products and designs.
• Managing and developing the brand /
  product portfolio throughout the airline while monitoring growth
  strategies.
• Implementing marketing strategy to
  support brand awareness or revenue growth from internal stakeholders
  ensure brand profitability.
• With the Ad Agency, grows and develops
  the Uganda Airlines brand by ensuring a consistent and appropriate brand
  image is achieved and sustained.
• Working with multiple UR teams including
  project managers, product developers, IT, HR, marketing personnel and
  external creative agencies to make sure UR’s company brand values and
  image are followed.
• Ensures URs brand values are aligned
  with our customer’s expectations.
• Keeping up to date with market trends
  and new developments and utilizing the information to present creative
  ideas.
• Tracking budgets with an aim to maximize
  gains and reduce costs.
• Managing the advertising agency and
  research team to analyse data to report on brand growth.
• Growing marketing revenues by driving
  demand for the assigned airline assets.
• Develops and implement creative and
  cost-effective plans to help educate the public about UR’s differentiation
  in the marketplace, value proposition, and business model.
• Develops and implement programs and
  practices to help customers trust the UR brand.
• Monitors the marketing activities of
  other airlines and the travel industry to recognize trends, and analyse
  trends to gauge their effectiveness. Diligently work to ensure UR is a
  trendsetter.
• Creates accurate budgets and review
  weekly forecasts.
• Monitors and enforce business practices
  that ensure compliance with regulations for sales. Work with legal and the
  business to adapt to new regulations as they occur.
• Provides oversight and design input to
  ensure consistency of branding, voice and messaging across all Guest and
  Team Member touch points.
• Communicates guidelines and ensures
  consistency across all Guest touchpoints (advertising, ugandairlines.com,
  inflight, airport services, loyalty, ancillary revenue, sales, HR and
  internal communications).
• Works with external partners including
  airports, media to monitor brand consistency.
• Maintain and evolve brand guidelines as
  required.
• Management of branded promotional items.
• Submitting systematic activities and
  results reports as requested.
• Analyzing industry, competition and
  market trends and advising on improvements and or changes to improve the
  airline.

Qualifications, Skills and Experience: 

• The ideal candidate for the Uganda
  Airlines Brand Manager job placement must hold a Bachelor’s degree in
  Communications, Marketing or a Business-related course.
• Two years of experience in Brand
  Management role.
• Strong analytical, communication and
  interpersonal skills
• Able to work with minimum supervision as
  well as part of a team

How to Apply:

All candidates who
wish to join Uganda Airlines should send their application letters, Curriculum
Vitae giving two (2) referees, and copies of academic and professional
certificates with one passport size photograph (one full size photograph for
Cabin Crew applicants) should be submitted online, Click
Here or by post quoting the Job Reference number accordingly.

Applications should
be addressed to:

The Manager Human
Resources.

Uganda National
Airlines Company Ltd.

P.O. Box 431,
Entebbe, Uganda.

Deadline: 15^th August 2019

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