Job Title: Marketing Manager
Organisation: Ugabus
Ltd
Duty Station: Kampala,
Uganda
About US:
Ugabus Ltd, is an
award winning leading portal that offers a web and mobile application for
people to buy bus tickets online.
Job Summary: The Marketing Manager will primarily manage
strategic marketing activities and campaigns both online and offline.
Key Duties and Responsibilities:
- Plan, organise and justify marketing and promotions strategies for
Ugabus. - Develop promotional material and brand collateral for timely
distribution for internal and external use advertising accurate and
reliable information about Ugabus products. - Create and implement effective digital marketing strategies and
formulate tactics for effective return on investment. - Develop and implement marketing campaigns with appropriate media in
order to attract enquiries from prospective bus users, agents and bus
owners. (advertising, SMS, Digital, direct mailings, newsletters etc) - Develop and manage reliable and accurate marketing information
system (statistics, target market information, competitor research, etc)
to facilitate strategic decision making for marketing & management
purposes. - Develop and scale the Ugabus database of bokings, users, agents etc
to facilitate customer relationship management & direct marketing
activities to recruit prospective travellers - Represent Ugabus in external functions and bodies such as public
conferences and events and visit agents and clients to promote our Ugabus
products. - Prepare and manage an annual list of activities, events and key
dates for all marketing activities to ensure effective, efficient and
timely implementation to meet organisational objectives. - Manage approved and cost effective quarterly marketing and
promotions budgets - Prepare regular marketing reports to facilitate strategic decision
making by management. - Plan and execute communication campaigns for all Ugabus products
(advertising, direct mailing, CRM) in advance so to facilitate lead in
business growth. - Establish, build and keep engaged a vibrant online community for
Ugabus enthusiasts on all fronts of our marketing spectrum.
Qualifications, Skills and Experience:
- The ideal candidate must hold a Bachelor’s degree in marketing or
business or any related field. - One year of proven experience in leading marketing campaigns which
yield growth from start to finish. - Proficiency in digital marketing such as social media and CRM
- Ability to organize events from start to finish
- Excellent analytical and problem solving skills
- Excellent communication skills
How to Apply:
All candidates
should send their updated CVs to [email protected]
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