Marketing Manager Job Placement – Ugabus Ltd (Online Business)

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Job Title:    Marketing Manager

Organisation: Ugabus
Ltd

Duty Station: Kampala,
Uganda

About US:

Ugabus Ltd, is an
award winning leading portal that offers a web and mobile application for
people to buy bus tickets online.

Job Summary:  The Marketing Manager will primarily manage
strategic marketing activities and campaigns both online and offline.

Key Duties and Responsibilities: 

  • Plan, organise and justify marketing and promotions strategies for
    Ugabus.
  • Develop promotional material and brand collateral for timely
    distribution for internal and external use advertising accurate and
    reliable information about Ugabus products.
  • Create and implement effective digital marketing strategies and
    formulate tactics for effective return on investment.
  • Develop and implement marketing campaigns with appropriate media in
    order to attract enquiries from prospective bus users, agents and bus
    owners. (advertising, SMS, Digital, direct mailings, newsletters etc)
  • Develop and manage reliable and accurate marketing information
    system (statistics, target market information, competitor research, etc)
    to facilitate strategic decision making for marketing & management
    purposes.
  • Develop and scale the Ugabus database of bokings, users, agents etc
    to facilitate customer relationship management & direct marketing
    activities to recruit prospective travellers
  • Represent Ugabus in external functions and bodies such as public
    conferences and events and visit agents and clients to promote our Ugabus
    products.
  • Prepare and manage an annual list of activities, events and key
    dates for all marketing activities to ensure effective, efficient and
    timely implementation to meet organisational objectives.
  • Manage approved and cost effective quarterly marketing and
    promotions budgets
  • Prepare regular marketing reports to facilitate strategic decision
    making by management.
  • Plan and execute communication campaigns for all Ugabus products
    (advertising, direct mailing, CRM) in advance so to facilitate lead in
    business growth.
  • Establish, build and keep engaged a vibrant online community for
    Ugabus enthusiasts on all fronts of our marketing spectrum.

Qualifications, Skills and Experience: 

  • The ideal candidate must hold a Bachelor’s degree in marketing or
    business or any related field. 
  • One year of proven experience in leading marketing campaigns which
    yield growth from start to finish. 
  • Proficiency in digital marketing such as social media and CRM
  • Ability to organize events from start to finish
  • Excellent analytical and problem solving skills
  • Excellent communication skills

How to Apply:

All candidates
should send their updated CVs to careers@ugabus.com

For more of the
latest jobs, please visit https://www.theugandanjobline.com or
find us on our facebook page https://www.facebook.com/UgandanJobline



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