Digital Marketing Optimizer Jobs – Vision Group

Marketing Optimizer
Organisation: Vision
Duty Station: Kampala,
Reports to:
Head of Marketing and Communication.
About US:
The Vision Group
incorporated as the New Vision Printing & Publishing Company Limited
(NVPPCL), started business in March 1986. It is a multimedia business housing
newspaper, magazines, internet publishing, television, radio broadcasting,
commercial printing, advertising and distribution services. NVPPCL is listed on
the Uganda Stock Exchange, with an expected turnover of over UGX 60 billion (FY
Job Summary:  The Digital Marketing Optimizer will develop
and execute the digital marketing strategy for earned, paid and owned online
media platforms to deliver on Vision Group digital growth objectives.
Key Duties and Responsibilities: 
  • Develop annual digital marketing plans, review and present quarterly
    performance against plan to the management team;
  • Execute ATL (above-the-line) campaigns on audience relevant
    platforms with effective promotional tools including SEO/SEM, affiliate
    marketing and display advertising among others to enhance reach and
  • Review, enforce and update Vision Group digital marketing processes,
    policy and guidelines to protect brand identity.
  • Measure and evaluate monthly trends of Vision Group online platforms
    against relevant metrics and share with relevant stakeholders to influence
  • Evaluate navigation capabilities, analyze online user experience and
    sentiments to enhance user experience (usability);
  • Collaborate across departments including editorial, radio, TV, I.T
    and external partners to influence digital efficiencies and effectiveness;
  • Review emerging technologies to keep up with evolving consumer
    trends. Provide and influence thought leadership and perspective for
    adoption where appropriate.
  • Profile and segment online audience by demographic and need states
    across existing Vision Group social media platforms. Evaluate content
    relevance and recommend improvements to scale up engagement rate.
  • Pre-test ideas to select fit-for-purpose audience solutions.
    Leverage prosumers to co-develop content
  • Review online trends and product pricing to effectively benchmark
    and deliver value for money. Track expenditure against revenue.
  • Create monthly content calendar for the various online platforms.
    Leverage online reporting tools to support growth.

Qualifications, Skills and Experience: 
  • The applicant must hold a Bachelor’s degree in Marketing or a related
  • Demonstrable experience leading and managing SEO/SEM, social media
    and/or display advertising, ad serving tools (e.g. DART, Atlas),
  • Experience with A/B testing
  • Knowledge of website analytics tools (e.g., Google Analytics, Rival
  • Three to five years of proven working experience in digital
  • Social media marketing.
  • Research and data analytics capability.
  • Audience segmentation and profiling.
  • Drive results through collaboration.
  • Forward thinking.
  • Highly creative.
How to Apply:
All suitably
qualified and interested candidates should submit their applications and
updated CVs to the:
Chief Human
Resources Officer,
The New Vision
Printing and Publishing Company Ltd.
P.O Box 9815,
Kampala, Uganda.
Deadline: 27th July 2019
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