Job Title: Digital Marketing Officer
Organization: GEMS
Cambridge International School
Duty Station: Kampala,
Uganda
Reports to:
Marketing Manager
About US:
GEMS Cambridge
International School, Kampala offers the National Curriculum for England.
The school offers excellent facilities set in a modern campus in one of
Kampala’s most prestigious new developments. As well as being a great place to
work, our school is situated on a beautiful site in view of Lake Victoria where
the sun shines all year round but rain provides a welcome interlude. Teachers
in Kampala enjoy an excellent lifestyle as well as extensive travel
opportunities within the Pearl of Africa and beyond.
Key Duties and Responsibilities:
- To develop, implement, track and optimize GEMS –CIK digital
marketing campaigns across all digital channels - Develop, plan and manage digital marketing campaigns using a range
of online techniques - Developing and implementing the social media strategy in line with
the marketing strategy. - To assist developing compelling e-marketing campaigns in line with
the brand strategy and overall marketing plans. - Maintaining our social media presence across all digital channels
driving digital development - Measuring and reporting on the performance of all digital marketing
campaign plans and execute all digital marketing, including marketing
database, email, social media and display advertising campaigns. - Managing online brand and product campaigns to raise awareness for
the GEMS –CIK brand - Measure and report performance of all digital marketing campaigns,
and assess against goals (KPIs) - Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points. - Developing and managing content-based social media
- Continuous work on the search engine optimization of the website
- Reviewing new technologies and keeping the company at the forefront
of developments in digital marketing - Conduct market research to understand current market conditions
- Evaluate the productivity of the marketing events, effectiveness of
advertising and promotions - Performs any other official duties assigned by the Principal / C.E.O
from time to time. - Working with the graphics designer to design, execute and monitor
all campaigns
Qualifications, Skills and Experience:
- The ideal candidate for the GEMS Cambridge International School job
must hold a good Bachelor’s degree in Marketing, Computer Science or
Information Technology or related field - A postgraduate training in Digital Marketing is essential.
- Three to five years of working experience in digital marketing
- Demonstrable experience leading and managing a marketing database,
email, social media and/or display advertising campaigns. - 3-5 years’ experience digital marketing.
- Solid understanding of ecommerce
- Knowledge of media editing software, graphic design (videos and
photos). - Marketing Automation certification will be an additional value.
- Applicants should be computer literate.
- Should have a strong grasp of current digital marketing tools and
strategies. - Must be able to lead integrated digital marketing campaigns from
concept to execution. - Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform and motivate. - Solid knowledge of website analytics tools (e.g. Google Analytics,
Web Trends). - Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google AdWords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and
constraints advantages. - Strong analytical skills and data-driven thinking, web design and
management. - Up-to-date with the latest trends and best practices in online
marketing and measurement.
How to Apply:
All candidates who
wish to join the GEMS Cambridge International School should email their updated
CVs, letters of application and a recent photograph stating the position title
in the subject line to: [email protected]
Deadline: 14th June 2018
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