Marketing Officer, Meetings, Incentives, Conferences and Events (MICE) Jobs – Uganda Tourism Board (UTB)

Organisation: Uganda
Tourism Board (UTB)
Duty Station: Kampala,
Reports to: Senior
Marketing Officer
About US:
Uganda Tourism Board
(UTB) is a statutory organization established by Uganda Tourism Board Statute
of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
  • To promote and contribute to the
    Development of Tourism sector both within and outside of Uganda.
  • To coordinate with the Ministry
    responsible for Tourism and the private sector in the implementation of
    the National Tourism policy.
Job Summary:  The Marketing Officer, Meetings, Incentives,
Conferences and Events (MICE) will develop, implement, track and optimize
Uganda’s Meetings, Incentives, Conferences and Events (MICE) tourism strategy,
marketing campaigns including its strategic direction and performance
Key Duties and Responsibilities: 
  • Responsible for high-level contact between public sector
    institutions, private sector stakeholders.
  • Building partnerships with private sector tourism stakeholders and
    embraces key strategic initiatives that will help drive bidding and sales
    activities towards achieving MICE tourism targets.
  • Develops and implements an aggressive pro-active bidding agenda.
  • Develops a key strategic initiative that creates and delivers a
    potent internationally recognized MICE destination image / brand for
    Uganda, and the communication of that brand supported with appropriate
    collateral for marketing and sales promotion.
  • Plays an important role in growing and supporting existing MICE
    product, providing leadership in the development of new products and
    services; identifying destination industry sector strengths and creating
    new MICE business opportunities.
  • Targeting high-yielding source markets through sales tactics
    Creating and communicating a brand of distinction for Uganda’s MICE.
  • Participate in client site inspection visits and familiarization
  • Performs any other duties assigned by the superiors from time to

Qualifications, Skills and Experience: 
  • The applicant must hold an Honors bachelor’s degree in Marketing,
    Communication, Management, Tourism, OR Leisure/ Hotel and Hospitality
    Management or the equivalent.
  • A Master’s degree in preferably Marketing, or any of the above
  • He/she should be a Ugandan with at least three years’ experience as
    a MICE marketing executive of a busy and successful and reputable
  • Interest and understanding of the tourism and marketing fields.
  • Self-starter, results driven and commercially aware.
  • Innovative and creative.
How to Apply:
All suitably
qualified and interested Ugandans should send their application letters with
detailed Curriculum Vitae (functional email, telephone contact and postal
address), plus copies of all academic certificates and transcripts, copy of
valid National Identity Card and the contact details (telephone, postal and
email addresses) of three competent referees should be sent by courier or hand
delivered to the address below;
Chief Executive
Uganda Tourism Board
Plot 42, Rotary
Avenue (Lugogo Bypass),
6th Floor, Lugogo
P.O. Box 7211
Tel: +414-342196/7
Deadline: 15th February 2019
Please note that only shortlisted candidates will be contacted. Any form of
lobbying will lead to automatic disqualification.
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