Job
Title: Marketing Officer
Title: Marketing Officer
Organization: BAP
Finance
Finance
Duty Station: Gulu,
Uganda
Uganda
Reports to: Senior
Relationship Officer
Relationship Officer
About US:
BAP Finance is
delivering the products and services to rural farmers to unlock potentials and
propel communities forward. To catalyze farmers to realize their potential BAP
Finance offers asset financing directly to the Base of the Pyramid (BoP). Our
first product, a bicycle, connects farmers to market and other basic life
needs. Our portfolio is growing with new assets that push upward mobility.
We’re dedicated to serving farmers who are financially excluded and yet need
access to assets on credit.
delivering the products and services to rural farmers to unlock potentials and
propel communities forward. To catalyze farmers to realize their potential BAP
Finance offers asset financing directly to the Base of the Pyramid (BoP). Our
first product, a bicycle, connects farmers to market and other basic life
needs. Our portfolio is growing with new assets that push upward mobility.
We’re dedicated to serving farmers who are financially excluded and yet need
access to assets on credit.
Job Summary: The Marketing Officer will have responsibility
to sell our growing portfolio of agricultural based loan products (including
bicycles, oxen and ploughs, grinding mills, etc.). Your position and your sales
are based in Gulu and the surrounding districts.
to sell our growing portfolio of agricultural based loan products (including
bicycles, oxen and ploughs, grinding mills, etc.). Your position and your sales
are based in Gulu and the surrounding districts.
Key Duties and Responsibilities:
Client
Identification (55%):
Identification (55%):
·
Travel
daily to the field to meet potential clients and build relationships with local
leaders
Travel
daily to the field to meet potential clients and build relationships with local
leaders
·
Work
with local leaders to identify and target existing organized VSLA and farming
groups.
Work
with local leaders to identify and target existing organized VSLA and farming
groups.
·
Identify
potential clients that are not formed in a group, and help establish organized
groups.
Identify
potential clients that are not formed in a group, and help establish organized
groups.
·
Market
loan products to existing groups
Market
loan products to existing groups
·
Complete
group screening forms following BAP’s policies and procedures.
Complete
group screening forms following BAP’s policies and procedures.
·
Complete
individual loan applications for clients in approved groups
Complete
individual loan applications for clients in approved groups
·
Analyze
and suggest ways BAP can improve its marketing strategies.
Analyze
and suggest ways BAP can improve its marketing strategies.
·
Create
marketing materials to share with local leaders and potential customers.
Create
marketing materials to share with local leaders and potential customers.
Customer Service
(25%):
(25%):
·
Deliver
high quality client service by keeping time, providing accurate information,
and being respectful of all potential customers.
Deliver
high quality client service by keeping time, providing accurate information,
and being respectful of all potential customers.
·
Provide
a wide variety of training to potential clients and groups before loan
disbursal.
Provide
a wide variety of training to potential clients and groups before loan
disbursal.
·
Maintain
close relationships with customers throughout loan process.
Maintain
close relationships with customers throughout loan process.
·
Go the
“extra mile” to build trusting relationships, customer loyalty and
satisfaction.
Go the
“extra mile” to build trusting relationships, customer loyalty and
satisfaction.
·
Provide
accurate, and up to date, information on BAP loan products to potential
clients.
Provide
accurate, and up to date, information on BAP loan products to potential
clients.
·
Deliver
pre-loan trainings to potential clients and groups
Deliver
pre-loan trainings to potential clients and groups
Pipeline (20%):
·
Maintain
client and loan pipeline spreadsheet
Maintain
client and loan pipeline spreadsheet
·
Work
closely with loan officers to ensure progression of clients through pipeline
Work
closely with loan officers to ensure progression of clients through pipeline
·
Lead
weekly Marketing meetings.
Lead
weekly Marketing meetings.
Key Result Areas/ Accountabilities:
·
Proactively
develop relationships with VSLA groups
Proactively
develop relationships with VSLA groups
·
Meet
group screening targets
Meet
group screening targets
·
Meet
targets for successful individual applications
Meet
targets for successful individual applications
·
Successfully
recover payments from defaulting clients
Successfully
recover payments from defaulting clients
Qualifications, Skills and Experience:
·
The
applicant must hold a Business or Marketing Certificate, or Degree preferred
The
applicant must hold a Business or Marketing Certificate, or Degree preferred
·
At least
two years of experience in similar role.
At least
two years of experience in similar role.
·
Experience
working with VSLAs, or farmer’s groups
Experience
working with VSLAs, or farmer’s groups
·
Fluency
in both Luo/ Langi and English
Fluency
in both Luo/ Langi and English
·
Ability
to ride motorcycle long distances daily (and a riding permit)
Ability
to ride motorcycle long distances daily (and a riding permit)
·
Be able
to work independently
Be able
to work independently
·
Outgoing
with the ability to approach new groups or clients
Outgoing
with the ability to approach new groups or clients
·
Computer
skills including Microsoft Word and Excel, as well as, the ability to learn new
programs
Computer
skills including Microsoft Word and Excel, as well as, the ability to learn new
programs
·
Previous
experience in a Micro-Finance is an added advantage.
Previous
experience in a Micro-Finance is an added advantage.
How to Apply:
All candidates
should apply online here: Click Here
should apply online here: Click Here
For those who cannot apply online you can
hand-deliver your Updated Resume to: BAP Gulu office, Senior quarters: 30 Eden
Road P.O. Box 1025 Gulu.
hand-deliver your Updated Resume to: BAP Gulu office, Senior quarters: 30 Eden
Road P.O. Box 1025 Gulu.
NB: All
candidates hand-delivering resumes must fill an application form from the
office before they leave. Candidates who do not fill the form will not be
considered.
candidates hand-delivering resumes must fill an application form from the
office before they leave. Candidates who do not fill the form will not be
considered.
Deadline: 18th January 2019.
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