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• Work in close collaboration with the project team and selected Micro
  and Small Enterprises and Eco Entrepreneur Associations establish a clear
  marketing strategy to promote Shea Nut and Apiary products in new or in
  existing markets.
• Work with project staff, implementing partners and other
  stakeholders to identify the value propositions and develop key selling
  points for the Shea nut and apiary products and go-to-market plan.
• Develop strategic marketing approaches and oversee its
  implementation to achieve set objectives and targets.
• Conduct market research to identify opportunities for promotion and
  growth for Shea Nut and Apiary Products.
• Take lead in market research and product development; work closely
  with research institutes and other product developers and ensure that
  farmers are well empowered to partake on these developments.
• Facilitate the participation of Shea nut/ apiary farmers in
  agribusiness tradeshows and exhibitions whenever there is an opportunity
  to showcase products in the market.

• Plan and organize routine marketing events, advertising and
  promotional activities for Shea and honey products through a variety of
  media platform to showcase the different products.
• Ensure that all farmers acquire necessary certification to enable
  their product reach a wide market base.
• Prepare content and publication materials such as newsletters,
  factsheets and brochures and oversee their circulation to internal and
  external audiences.
• Provide technical insights and oversee the development and
  operationalisation of the digital mobile marketing platform.
• Ensure the development of in-product messaging in the digital
  marketing system to promote relevant features to all users within the
  mobile app
• Updating the mobile application platform and others social media
  platforms such as Facebook and Twitter accounts with info on product
  availability, refinements and accesses.
• Provide statistics on market trends highlighting gaps,
  opportunities, sales, production and any related information to inform
  decision making.

• Proactively searching out information for public relation purposes
  and work as the PR focal person for the project.
• Liaise with, and provide information to the media and arrange
  interviews with farmer groups and project staff where necessary.
• Production of documentaries with a library and arranging external
  photo shoots and filming at production and market levels to inform the
  buyers on the processing and quality of available products.
• Oversee the proofreading, copy writing, editing copy and information
  collection in relation to the products.

• Plan and conduct market researches and coordinate implementation and
  share findings.
• Coordinate the products marketing plans by gathering market
  intelligence, analyse results in relation to planned marketing strategies
  highlighted the expected risks and options.
• Gather information on both substitutes and complementary products in
  the market and advice on opportunities to refine products to compete in
  the markets.

• The ideal candidate for the Lutheran World Relief (LWR) Marketing
  Officer – SAVE Project career opportunity should hold a Bachelor’s Degree
  in Marketing, Agribusiness Management and any other marketing related
  discipline.
• Possession of a Master’s Degree in Business Administration with
  specialisation in marketing will be an added advantage.
• Five years of working experience in marketing from an International
  Not for profit organisation is highly desirable.
• Good knowledge and experience in marketing of agribusiness products
• Knowledge of current market trends and dynamics most especially in
  the agribusiness sector.
• Demonstrated ability to network with key value chain actors both at
  the local, national and international level.
• Excellent written and verbal communication and interpersonal skills
  with strong command of English.
• Ability to speak multiple local languages preferably Luo will be an
  added advantage

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