Marketing Officer – SAVE Project US Non-profit Careers – Lutheran World Relief (LWR)

Title:               Marketing Officer – SAVE Project
Lutheran World Relief (LWR)
Project Name: Sheanut Access and Value-addition Enhancement (SAVE)
Duty Station: Uganda
Reports to:
Project Manager
About US:
Lutheran World
Relief is a US non-profit organization that works with local partners to
provide lasting solutions to poverty, injustice and human suffering. LWF Uganda
works to reduce people’s vulnerability, supporting them to realize their
potential, to build on their assets, and to respond to their own problems and
needs. LWF Uganda currently has five areas of operation in Pader, Kitgum, Adjumani,
Katakwi, Sembabule, Kampala and Kamwenge Districts.
Job Summary:  The Marketing Officer – SAVE Project will
provide technical support to the project in the area of marketing with keen
focus on developing marketing strategies, creating positive and productive
linkages between Shea Nut Growers and the market, growing revenue/incomes from
Shea Nut Products and Apiary. This function will ensure that product
development is aligned to the consumer needs and consequently the market needs.
Key Duties and Responsibilities: 
Planning and
  • Work in close collaboration with the project team and selected Micro
    and Small Enterprises and Eco Entrepreneur Associations establish a clear
    marketing strategy to promote Shea Nut and Apiary products in new or in
    existing markets.
  • Work with project staff, implementing partners and other
    stakeholders to identify the value propositions and develop key selling
    points for the Shea nut and apiary products and go-to-market plan.
  • Develop strategic marketing approaches and oversee its
    implementation to achieve set objectives and targets.
  • Conduct market research to identify opportunities for promotion and
    growth for Shea Nut and Apiary Products.
  • Take lead in market research and product development; work closely
    with research institutes and other product developers and ensure that
    farmers are well empowered to partake on these developments.
  • Facilitate the participation of Shea nut/ apiary farmers in
    agribusiness tradeshows and exhibitions whenever there is an opportunity
    to showcase products in the market.
Communication and Publicity:
  • Plan and organize routine marketing events, advertising and
    promotional activities for Shea and honey products through a variety of
    media platform to showcase the different products.
  • Ensure that all farmers acquire necessary certification to enable
    their product reach a wide market base.
  • Prepare content and publication materials such as newsletters,
    factsheets and brochures and oversee their circulation to internal and
    external audiences.
  • Provide technical insights and oversee the development and
    operationalisation of the digital mobile marketing platform.
  • Ensure the development of in-product messaging in the digital
    marketing system to promote relevant features to all users within the
    mobile app
  • Updating the mobile application platform and others social media
    platforms such as Facebook and Twitter accounts with info on product
    availability, refinements and accesses.
  • Provide statistics on market trends highlighting gaps,
    opportunities, sales, production and any related information to inform
    decision making.
Public Relations
and advertising:
  • Proactively searching out information for public relation purposes
    and work as the PR focal person for the project.
  • Liaise with, and provide information to the media and arrange
    interviews with farmer groups and project staff where necessary.
  • Production of documentaries with a library and arranging external
    photo shoots and filming at production and market levels to inform the
    buyers on the processing and quality of available products.
  • Oversee the proofreading, copy writing, editing copy and information
    collection in relation to the products.
Market analysis
planning and Intelligence:
  • Plan and conduct market researches and coordinate implementation and
    share findings.
  • Coordinate the products marketing plans by gathering market
    intelligence, analyse results in relation to planned marketing strategies
    highlighted the expected risks and options.
  • Gather information on both substitutes and complementary products in
    the market and advice on opportunities to refine products to compete in
    the markets.

Qualifications, Skills and Experience:
  • The ideal candidate for the Lutheran World Relief (LWR) Marketing
    Officer – SAVE Project career opportunity should hold a Bachelor’s Degree
    in Marketing, Agribusiness Management and any other marketing related
  • Possession of a Master’s Degree in Business Administration with
    specialisation in marketing will be an added advantage.
  • Five years of working experience in marketing from an International
    Not for profit organisation is highly desirable.
  • Good knowledge and experience in marketing of agribusiness products
  • Knowledge of current market trends and dynamics most especially in
    the agribusiness sector.
  • Demonstrated ability to network with key value chain actors both at
    the local, national and international level.
  • Excellent written and verbal communication and interpersonal skills
    with strong command of English.
  • Ability to speak multiple local languages preferably Luo will be an
    added advantage
How to Apply:
All suitably
qualified and interested candidates should send their applications (One-page
motivation letter, explaining the candidate’s suitability for the position and
an updated Curriculum vitae (CV), with the names and e-mail addresses of three
professional referees and send via Email to:
NB: Please
do not include certificates for education, trainings, etc. Only short-listed
candidates will be contacted.
Deadline: 28th December 2018
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