Digital Marketing Officer Job Opportunities – Uganda Tourism Board (UTB)

Organisation: Uganda
Tourism Board (UTB)
Duty Station: Kampala,
Reports to: Senior
Marketing Officer
About US:
Uganda Tourism Board
(UTB) is a statutory organization established by Uganda Tourism Board Statute
of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
  • To promote and contribute to the
    Development of Tourism sector both within and outside of Uganda.
  • To coordinate with the Ministry
    responsible for Tourism and the private sector in the implementation of
    the National Tourism policy.
Job Summary:  The Digital Marketing Officer will mainly
develop, implement, track and optimize Uganda’s tourism digital marketing
campaigns across all digital channels
Key Duties and Responsibilities: 
  • Develop, plan and manage digital marketing campaigns using a range
    of techniques including SEO/SEM and PPC.
  • Developing and implementing the social media strategy in line with
    the marketing strategy.
  • To assist developing compelling B2B e-marketing campaigns in line
    with the brand strategy and overall marketing plans.
  • Maintaining our social media presence across all digital channels
    Driving digital development (Mobile optimization) .
  • Measuring and reporting on the performance of all digital marketing
    campaign Plan and execute all digital marketing, including SEO/ SEM,
    marketing database, email, social media and display advertising campaigns.
  • Managing online brand and product campaigns to raise awareness for
    the brand Destination Uganda.
  • Measure and report performance of all digital marketing campaigns,
    and assess against goals (ROI and KPIs) Identify trends and insights, and
    optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer
    experience across multiple channels and customer touch points. – Performs
    any other official duties assigned by the superiors from time to time.

Qualifications, Skills and Experience: 
  • The applicant must hold a Bachelor’s degree in Marketing, Computer
    Science or Information Technology or related field
  • Marketing Automation certification will be an additional value.
  • A postgraduate training in Digital Marketing is a must.
  • Three to five years’ experience in marketing.
  • Three to five years of digital marketing experience.
  • Solid understanding of ecommerce, PPC, SEO & SEM.
  • Knowledge of media editing software, graphic design (videos and
  • Applicants should be computer literate.
  • Proven working experience in digital marketing, Demonstrable
    experience leading and managing SEO/SEM, marketing database, email, social
    media and/or display advertising campaigns.
  • Interest and understanding of the tourism and marketing fields.
  • Should have a strong grasp of current digital marketing tools and
  • Must be able to lead integrated digital marketing campaigns from
    concept to execution.
  • Highly creative with experience in identifying target audiences and
    devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g. Google Analytics,
    Net Insight, Omniture, Web Trends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and
    constraints a big plus. – Strong analytical skills and data-driven
    thinking, web design and management.
  • Up-to-date with the latest trends and best practices in online
    marketing and measurement.
  • Age: Below 35 years
How to Apply:
All suitably
qualified and interested Ugandans should send their application letters with
detailed Curriculum Vitae (functional email, telephone contact and postal
address), plus copies of all academic certificates and transcripts, copy of
valid National Identity Card and the contact details (telephone, postal and
email addresses) of three competent referees should be sent by courier or hand
delivered to the address below;
Chief Executive
Uganda Tourism Board
Plot 42, Rotary
Avenue (Lugogo Bypass),
6th Floor, Lugogo
P.O. Box 7211
Tel: +414-342196/7
Deadline: 25th January 2019
Please note that only shortlisted candidates will be contacted. Any form of
lobbying will lead to automatic disqualification.
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