The Ugandan Jobline

• To promote and contribute to the
  Development of Tourism sector both within and outside of Uganda.
• To coordinate with the Ministry
  responsible for Tourism and the private sector in the implementation of
  the National Tourism policy.

• Develop, plan and manage digital marketing campaigns using a range
  of techniques including SEO/SEM and PPC.
• Developing and implementing the social media strategy in line with
  the marketing strategy.
• To assist developing compelling B2B e-marketing campaigns in line
  with the brand strategy and overall marketing plans.
• Maintaining our social media presence across all digital channels
  Driving digital development (Mobile optimization) .
• Measuring and reporting on the performance of all digital marketing
  campaign Plan and execute all digital marketing, including SEO/ SEM,
  marketing database, email, social media and display advertising campaigns.
  
• Managing online brand and product campaigns to raise awareness for
  the brand Destination Uganda.
• Measure and report performance of all digital marketing campaigns,
  and assess against goals (ROI and KPIs) Identify trends and insights, and
  optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer
  experience across multiple channels and customer touch points. – Performs
  any other official duties assigned by the superiors from time to time.

• The applicant must hold a Bachelor’s degree in Marketing, Computer
  Science or Information Technology or related field
• Marketing Automation certification will be an additional value.
• A postgraduate training in Digital Marketing is a must.
• Three to five years’ experience in marketing.
• Three to five years of digital marketing experience.
• Solid understanding of ecommerce, PPC, SEO & SEM.
• Knowledge of media editing software, graphic design (videos and
  photos).
• Applicants should be computer literate.
• Proven working experience in digital marketing, Demonstrable
  experience leading and managing SEO/SEM, marketing database, email, social
  media and/or display advertising campaigns.
• Interest and understanding of the tourism and marketing fields.
• Should have a strong grasp of current digital marketing tools and
  strategies.
• Must be able to lead integrated digital marketing campaigns from
  concept to execution.
• Highly creative with experience in identifying target audiences and
  devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g. Google Analytics,
  Net Insight, Omniture, Web Trends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and
  constraints a big plus. – Strong analytical skills and data-driven
  thinking, web design and management.
• Up-to-date with the latest trends and best practices in online
  marketing and measurement.
• Age: Below 35 years
  

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