Job
Title: Category/Brand Manager
Title: Category/Brand Manager
Organization: Career
Directions Limited (CDL)
Directions Limited (CDL)
Duty Station: Kampala,
Uganda
Uganda
About US:
Career Directions
Limited (CDL) is a strategic HR solutions Company that has been in operation
since 2003 & we pride ourselves in the highest level of professionalism
& expertise, serving big clientele base in Africa. CDL Human resource
consultancy’s mission is to provide you with an unrivaled quality of personnel
to increase the effectiveness of your operation. We provide you with the
region’s best fit in education, knowledge, skills, and experience to suit your
organization’s needs.
Limited (CDL) is a strategic HR solutions Company that has been in operation
since 2003 & we pride ourselves in the highest level of professionalism
& expertise, serving big clientele base in Africa. CDL Human resource
consultancy’s mission is to provide you with an unrivaled quality of personnel
to increase the effectiveness of your operation. We provide you with the
region’s best fit in education, knowledge, skills, and experience to suit your
organization’s needs.
Job Summary: The Category/Brand
Manager will be analyzing how our brand is positioned in the market and
crystalize targeted consumers insights. The incumbent will be taking brand
ownership and provide the vision, mission, goals and strategies to match up to
translating brand strategies into brand plans, brand positioning and
go-to-market strategies. We are looking for an experienced Brand manager
preferably female who is passionate about uncovering consumer insights and
delivering innovative marketing campaigns. You will join a dynamic and
fast-paced environment and you will generate strategies that grow market share
and brand’s reputation, improve customer experience and drive growth.
Manager will be analyzing how our brand is positioned in the market and
crystalize targeted consumers insights. The incumbent will be taking brand
ownership and provide the vision, mission, goals and strategies to match up to
translating brand strategies into brand plans, brand positioning and
go-to-market strategies. We are looking for an experienced Brand manager
preferably female who is passionate about uncovering consumer insights and
delivering innovative marketing campaigns. You will join a dynamic and
fast-paced environment and you will generate strategies that grow market share
and brand’s reputation, improve customer experience and drive growth.
Key Duties and Responsibilities:
- Keenly analyze how our brand is positioned in the market and
crystalize targeted consumers insights - Take brand ownership and provide the vision, mission, goals and
strategies to match up to - Translate brand strategies into brand plans, brand positioning and
go-to-market strategies - Lead creative development and create motivating stimulus to get
targeted population to “take action” - Establish performance specifications, cost and price parameters,
market applications and sales estimates - Measure and report performance of all marketing campaigns, and
assess against goals (ROI and KPIs) - Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’
activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency
with product line strategy - Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Qualifications, Skills and Experience:
- The applicant must hold a BS/MS degree in marketing or a related
field - Prior working experience as brand manager or associate brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns
that engage, inform and motivate - Proven ability to develop brand and marketing strategies and
effectively communicate recommendations to executive management - Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
How to Apply:
Please send your
updated curriculum vitae and application to [email protected]
updated curriculum vitae and application to [email protected]
NB: Only shortlisted candidates will be contacted for
interviews.
interviews.
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